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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 79
  1. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

    US $3,995.00 (Excl.Tax)
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  2. Marketing to Over-55s - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the ...

    US $4,460.00 (Excl.Tax)
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  3. Lifestyles of the Over-55s - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise ...

    US $2,740.24 (Excl.Tax)
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  4. Seniors and Health - US - November 2017

    • Consumer Report
    • November 2017
    • US

    The number of Seniors, adults aged 65+, is on the rise, and by 2022 will account for 17.7% of the total US population. Today’s Seniors are increasingly tech savvy, yet remain dedicated to the basics of health management. The current age of a Senior, younger (65-74) versus ...

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  5. Marketing to the Over-55s - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely ...

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  6. Marketing to Baby Boomers - UK - February 2015

    • Consumer Report
    • February 2015
    • UK

    “Whilst many Baby Boomers enjoy financial stability, health is a major consideration for all in this generation. Brands could benefit from focusing on this aspect through their marketing, offering help, guidance and advice to Baby Boomers with existing conditions, or ...

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  7. Marketing to Over 55s - China - February 2015

    • Consumer Report
    • February 2015
    • China

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United ...

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  8. Marketing to Baby Boomers - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. If products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor, even those at a higher price.” – Fiona O’Donnell, Senior ...

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  9. Senior Lifestyles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active ...

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  10. Lifestyles of the Over-55s - Brazil - September 2013

    • Consumer Report
    • September 2013
    • Brazil

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s ...

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No. of reports 1 of 79