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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 155
  1. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  2. Lifestyles of the Over-55s - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise ...

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  3. Lifestyles of Generation Z - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this ...

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  4. Children's Attitudes towards Saving - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for ...

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  5. Holiday Car Hire - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more ...

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  6. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

    • Consumer Report
    • February 2018
    • UK

    “Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching ...

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  7. Marketing to Parents - UK - November 2017

    • Consumer Report
    • November 2017
    • UK

    “While being a parent has never been easy, it could be argued that today’s parents face a unique set of factors that are making them more stressed than preceding generations. With this in mind, campaigns that carry pro-relaxation messages are likely to resonate with this ...

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  8. Consumers and the Economic Outlook: Quarterly Update - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Consumers’ spending power is being hit by the squeeze on incomes as inflation continues to outpace average wage rises. In four of the last five months, people have been more likely to feel worse off compared to a year ago than to say that their finances have improved. This is ...

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  9. Single Lifestyles - UK - September 2017

    • Consumer Report
    • September 2017
    • UK

    “While the rising cost of living has undeniably proven a challenge for all demographic groups, this is especially true for singles who may have no choice but to shoulder financial burdens alone. This has very real commercial implications as the group’s consequently reduced ...

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  10. Marketing to the Over-55s - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely ...

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No. of reports 1 of 155