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Consumer Lifestages Market Research

Mintel’s lifestages market research reports provide a comprehensive and extensive overview of the marketplace including information on the lifestages market size and lifestages market share.


Mintel’s lifestages industry reports can help you gain further insight into the lifestages market trends and gain valuable lifestages consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute lifestages industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Family Leisure - UK - December 2009

    This report provides an overview of trends in family leisure, investigating the core market factors, strengths and weaknesses, consumer dynamics, and product trends.

    • Family commitments have forced six in ten parents of under-16s to give up favourite hobbies, highlighting a market of more than eight ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2009
    UK
  2. Black Baby Boomers - US - November 2009

    Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a growth market in many ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2009
    US
  3. Lifestyles of Baby Boomers - US - October 2009

    The two years since the last Mintel report on Baby Boomers, Spending Power of Baby Boomers—U.S., February 2007, have seen dramatic changes in the US economy. Beginning in late 2007 and intensifying in 2008, consumers have been assaulted by the credit crisis, foreclosures, bank failures and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2009
    US
  4. The Social Dynamics of 18-24 Year-old Males - US - September 2009

    The 18-24 year-old male demographic is attractive to marketers because of their tendency to be early adopters (and often opinion leaders) of new trends, particularly in technology, fashion, and entertainment. However, these younger consumers are also difficult to reach due to an inherent ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2009
    US
  5. Refusing to Grow Old Gracefully - UK - September 2009

    • The growing number of over-45s represents a force to be reckoned with! Today there are 25.7 million adults aged 45+ in the UK; by 2014, there will be another 2 million.
    • Indulging in life’s little luxuries gets easier with age. Although the financial circumstances of the over-45s vary, many feel ...

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    US $2,288.76 (Excl.Tax)
    Consumer Report
    September 2009
    UK
  6. Character Merchandising - US - August 2009

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers to examine other ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2009
    US
  7. KGOY (Kids Growing Older, Younger) - UK - May 2009

    The marketing world loves to espouse that kids are getting older younger (KGOY). The received wisdom is that today’s children are much more sophisticated than previous generations, rejecting ‘childish’ media, games and toys in favour of activities more associated with the adult world.

    But how true ...

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    US $2,288.76 (Excl.Tax)
    Consumer Report
    May 2009
    UK
  8. Marketing Health to Parents and Children - US - March 2009

    The population of children is growing, and with it grows concern over the health issues they face. Childhood obesity, and the related health risks, has been the target of attention, and parents are seeking out healthier nutrition for their kids. However, there are a number of other areas that are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2009
    US
  9. Marketing to Moms - US - February 2009

    This report examines strategies marketers can use to reach the large and diverse population of mothers in the U.S.

    A host of dynamic issues are analyzed, all of which inform a nuanced approach toward marketing to moms in the “new economy”:

    • The demographics of motherhood, ranging from their age and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2009
    US
  10. Multicultural Young Adults - US - February 2009

    Through immigration, intermarriage and other trends, the U.S. population is becoming more and more diverse, making multicultural consumers an increasingly important audience for businesses and marketers to understand. Young adult consumers ages 18-34 are a particularly significant segment of the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2009
    US
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