Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 12
  1. Baby Personal Care – Indian Consumer – 2019

    • Consumer Report
    • July 2019
    • India

    Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.

    Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

    US $2,495.00 (Excl.Tax)
    Find out more Add to cart
  2. Consumers and the Economic Outlook: Quarterly Update - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Consumers’ spending power is being hit by the squeeze on incomes as inflation continues to outpace average wage rises. In four of the last five months, people have been more likely to feel worse off compared to a year ago than to say that their finances have improved. This is ...

    US $2,463.03 (Excl.Tax)
    Find out more Add to cart
  3. British Lifestyles: Growing Tired of Austerity - UK - April 2016

    • Consumer Report
    • April 2016
    • UK

    "Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings ...

    US $2,709.95 (Excl.Tax)
    Find out more Add to cart
  4. British Lifestyles 2015: At the Intersection of Tradition and Globalisation - UK - April 2015

    • Consumer Report
    • April 2015
    • UK

    “Having basked in the glory of the London Olympics and the Queen’s Diamond Jubilee, Brand Britain now needs to figure out how to capitalise on opportunities provided by the increased pace of globalisation and also address the unique challenges open markets present.

    US $2,709.95 (Excl.Tax)
    Find out more Add to cart
  5. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. British Lifestyles 2014: The British Dream - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager ...

    US $2,709.95 (Excl.Tax)
    Find out more Add to cart
  7. Baby Boomers' Leisure Trends - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Nappies and Baby Wipes - UK - April 2012

    • Consumer Report
    • April 2012
    • UK

    “Around 31% of parents use baby wipes for general cleaning. To encourage usage of cleaning-specific wipes, brands (eg Kandoo) could be extended and positioned as ‘toy wipes’, which are ideal for cleaning babies’ and children’s plastic toys, to kill germs but be safe for babies. ...

    US $2,463.03 (Excl.Tax)
    Find out more Add to cart
  9. Baby and Nursery Equipment - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “Today’s babies can have it all, and more. There is a plethora of goods and manufacturers continue to innovate, with plenty of activity in terms of new styling, new functionality and new equipment. Yet, this is set against a background where one in five shoppers buy most ...

    US $2,463.03 (Excl.Tax)
    Find out more Add to cart
  10. Baby Boomers Across Seven Categories - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Companies must have a clear understanding of the Baby Boomer demographic in order to market products and serve their needs better. Mintel has compiled information from multiple Oxygen reports and Mintel Inspire to give you a holistic view of today’s Baby Boomer consumer.

    This ...

    US $2,000.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 12