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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 21 of 554
  1. Marketing to Over-55s - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the ...

    US $4,459.99 (Excl.Tax)
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  2. Activities of Toddlers and Preschoolers - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their ...

    US $4,395.00 (Excl.Tax)
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  3. Families and Technology - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and ...

    US $4,395.00 (Excl.Tax)
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  4. Eco and Ethical Lifestyles - Ireland - February 2019

    • Consumer Report
    • February 2019
    • Ireland

    “Recent press headlines such as floating plastic islands in the ocean have thrust ethical and environmental issues into the spotlight. Although Irish consumers are increasingly interested in the idea of being more ‘ethical’, many are struggling in practice, offering an ...

    US $1,332.18 (Excl.Tax)
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  5. Senior Lifestyles - Canada - January 2019

    • Consumer Report
    • January 2019
    • Canada

    "Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and ...

    US $4,395.00 (Excl.Tax)
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  6. Biscuits – Indian Consumer – 2019

    • Consumer Report
    • January 2019
    • India

    Strike a balance between health and indulgence; offer customised solutions for every family member and vary it by demographics through bundled packs.

    Natasha Kumar, Food & Drink Analyst - India

    US $2,495.00 (Excl.Tax)
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  7. Family Car Buying - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family ...

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  8. Marketing to Black Moms - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Black moms’ lives are totally consumed with taking care of their children, making most decisions regarding their lives on her own. She looks to technology to help her feel organized, reduce her “mommy load,” and maximize her budget. Her dreams lead with spending more time with ...

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  9. Marketing to Moms - US - October 2018

    • Consumer Report
    • October 2018
    • US

    "The competition among brands to get moms’ attention is fierce. Only a small share of moms say they have the money to pay for everything their kids want to do, meaning brands have to put in a lot of effort to make it to the top of moms’ list. One way brands can provide moms ...

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  10. Lifestyles of the Over-55s - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise ...

    US $2,670.44 (Excl.Tax)
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No. of reports 21 of 554