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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 31 of 554
  1. Lifestyles of Generation Z - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this ...

    US $2,656.83 (Excl.Tax)
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  2. Children's Attitudes towards Saving - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for ...

    US $2,414.75 (Excl.Tax)
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  3. Marketing to Millennials - US - June 2018

    • Consumer Report
    • June 2018
    • US

    Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching ...

    US $4,395.00 (Excl.Tax)
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  4. Holiday Car Hire - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more ...

    US $2,414.75 (Excl.Tax)
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  5. Marketing to the iGeneration - US - May 2018

    • Consumer Report
    • May 2018
    • US

    Aged 11-23 in 2018, the iGeneration is the generational group that follows Millennials. Also referred to as Gen Z, to Millennials’ Gen Y, the iGeneration is starting to take Millennials’ place in the desirable 18-34 demographic, and marketers are investing in building ...

    US $4,395.00 (Excl.Tax)
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  6. Marketing to Young Adults - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with ...

    US $4,395.00 (Excl.Tax)
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  7. Children and Health - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The ...

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  8. Family Vacations - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "For parents with kids under 18 in the household, family vacations offer an opportunity for quality time, relaxation, and even some adventure. Visiting family and friends is the most popular type of trip, indicating that the destination may already be dictated for family ...

    US $4,395.00 (Excl.Tax)
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  9. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

    • Consumer Report
    • February 2018
    • UK

    “Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching ...

    US $2,414.75 (Excl.Tax)
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  10. Marketing to Young Parents - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and ...

    US $4,460.00 (Excl.Tax)
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No. of reports 31 of 554