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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 33
  1. Senior Lifestyles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active ...

    US $4,395.00 (Excl.Tax)
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  2. Children's Media - UK - December 2013

    • Consumer Report
    • December 2013
    • UK

    “Access to a tablet - either through the child’s personal ownership or through shared ownership in a house - is steadily increasing, and access to video on demand streaming services will increase alongside. The ultimate success of the services will depend on how they are ...

    US $2,427.12 (Excl.Tax)
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  3. Marketing to Mums - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following ...

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  4. Marketing to Moms - Brazil - November 2013

    • Consumer Report
    • November 2013
    • Brazil

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help ...

    US $3,995.00 (Excl.Tax)
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  5. Marketing para as Mães - Brasil - Novembro 2013

    • Consumer Report
    • November 2013
    • Brazil

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas ...

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  6. Childrenswear - UK - November 2013

    • Consumer Report
    • November 2013
    • UK

    “Babywear has lent the market some resilience and as well as benefiting from the recent baby boom, it has been more protected from the economic downturn due to the strong gifting market. Boyswear has seen the slowest growth, and the sector has struggled due to a move away from ...

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  7. Children's Clothes Shopping - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Given that a third of parents interviewed shop for children’s clothing online and the exponential growth experienced overall by online shopping, should retailers in this market be learning from Best Buy’s stated intention to move away from the large store format and to a more ...

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  8. Men's Personal Care - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The men’s personal care category is expected to grow steadily into 2018. However, there are some challenges. Companies need to look for ways to better engage with older men, determine how male-specific skincare and haircare products can better compete with general market ...

    US $4,395.00 (Excl.Tax)
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  9. Lifestyles of Dads - UK - October 2013

    • Consumer Report
    • October 2013
    • UK

    “Today’s dads’ involvement in children’s lives will influence the attitudes of the next generation of parents and will shape their views on parenting and family life. Companies and brands play an instrumental role in painting a picture of what it means to be a father in modern ...

    US $2,427.12 (Excl.Tax)
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  10. Lifestyles of the Over-55s - Brazil - September 2013

    • Consumer Report
    • September 2013
    • Brazil

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s ...

    US $3,995.00 (Excl.Tax)
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No. of reports 1 of 33