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Consumer Lifestages Market Research

Mintel's lifestages market research reports keep you bridging the generation gap and dialled in to demographic diversity. From babies to Boomers, Millennials to the middle classes, our world-leading research and analysis gives you detailed data on all lifestage groups and unrivalled insights into how they buy, think and act - today and tomorrow. It's grown-up research made child's play.

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No. of reports 1 of 87
  1. Marketing to Young Families - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Changes in parents’ attitudes towards teaching and parenting have directly influenced their preferences when choosing child-related products and services. Free-range parenting, which differs from traditional thinking, is increasingly accepted. Young parents are more likely to ...

    US $4,460.00 (Excl.Tax)
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  2. Family Leisure - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The leisure market will need to be aware of more diverse types of families, as the singles economy and pet economy are changing the structure of families in urban China. Brands need to respond by being more considerate of their service offerings to make sure they accommodate ...

    US $4,460.00 (Excl.Tax)
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  3. Marketing to Modern Families - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Parents and children in Chinese families still spend a lot of time together, but parent-child relations have been changing. More parents have realized the importance of developing independence in their children and in many areas are willing to let them choose what to buy. At ...

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  4. Baby Personal Care – Indian Consumer – 2019

    • Consumer Report
    • July 2019
    • India

    Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.

    Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

    US $2,495.00 (Excl.Tax)
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  5. Marketing to Over-55s - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the ...

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  6. Biscuits – Indian Consumer – 2019

    • Consumer Report
    • January 2019
    • India

    Strike a balance between health and indulgence; offer customised solutions for every family member and vary it by demographics through bundled packs.

    Natasha Kumar, Food & Drink Analyst - India

    US $2,495.00 (Excl.Tax)
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  7. Marketing to Young Parents - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and ...

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  8. Marketing to Teens - China - November 2017

    • Consumer Report
    • November 2017
    • China

    “Although academic achievement is the top priority, the growing level of entrepreneurship enables teens to feel less stressed about their grades. They (and their parents) are less keen to follow the traditional route from school to a job for life before retiring. New ...

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  9. Marketing to Students - China - September 2017

    • Consumer Report
    • September 2017
    • China

    “Chinese university students are more into trend-leading brand propositions than before and respect values that they do not necessarily agree with. They tend to be more laidback than older generations – appreciating flexible opportunities for learning and earning and shying ...

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  10. Toys & Games in China (2016) – Market Sizes

    • Market Data
    • January 2017
    • China
    Toys & Games in China by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers electronic and all traditional toys and games. Market size is based on sales through all retail outlets including direct to ...
    US $478.11 (Excl.Tax)
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No. of reports 1 of 87