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Marketing and Advertising

Marketing and Advertising Market Research

Mintel’s Marketing and Advertising market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Advertising and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Canada Marketing to Moms and Dads: 2026

    Market Intelligence ReportsMarketing and AdvertisingCanada
    Canadian parents entered 2026 feeling stable but not secure. High food prices, borrowing costs and tariff worries have pushed families into defensive budgeting and deal-seeking, changing how they..."

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    Canada Marketing to Millennials: 2026

    Market Intelligence ReportsMarketing and AdvertisingCanada
    Millennials are at a life stage where money plays a central role. Their finances correlate closely with their stress levels and personal confidence – while money mismanagement in..."

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    US Marketing to Gen Z: 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    Gen Z represents about one in five US consumers, but their influence on marketing extends far beyond their demographic footprint. Through social media, use of AI platforms and..."

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    Canada Marketing to Gen Z Consumer Report 2026

    Market Intelligence ReportsMarketing and AdvertisingCanada
    Only 28% of 24-29 year olds have moved out of their parents' home and started a long-term career. That proportion is illustrative of where Gen Zs are in..."

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    Germany Marketing to Pet Owners: 2026

    Market Intelligence ReportsMarketing and AdvertisingGermany
    74% of German pet owners consider themselves 'parents' to their pet(s), reinforcing the shift towards pet humanisation and raising expectations for brands to..."

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    US Marketing Auto to Gen Z and Millennials: 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    Gen Z and Millennials are redefining what it means to "own" a car. While these younger generations are less likely to be sole owners today, access to vehicles..."

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    US Marketing to LGBTQ+ Communities Consumer Report 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    The LGBTQ+ population continues to grow in both size and influence: today 9% of US adults identify as LGBTQ+, a figure that increases to nearly a quarter among..."

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    US Marketing to Sports Fans Consumer Report 2026

    Market Intelligence ReportsMarketing and AdvertisingUS
    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

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    Canada Digital Advertising Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingCanada
    Despite a challenging economic backdrop in 2025 – slow GDP growth, 6.5% unemployment and US tariffs dampening exports – digital ad spend in Canada demonstrates surprising resilience. Industry..."

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    China Marketing to Pet Owners Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    As pet numbers peak, competition in the sector is shifting towards a more in-depth approach to managing the pet-and-owner relationship. Pet owners' needs revolve around shared experiences and..."

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    China Identity Marketing Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    In China’s diverse market, perceptions of brand personality are fragmented, with only three in 10 consumers caring about it. Those who do prefer bold, emotional expression, while others..."

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    China Content Marketing Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    With competition among brands intensifying and brand perceptions becoming less rigid, brand content needs to evolve from merely attracting attention to deeply resonating with audiences. Brands can develop..."

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