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Marketing and Advertising

Marketing and Advertising Market Research

Mintel’s Marketing and Advertising market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Advertising and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Marketing to Sports Fans Consumer Report 2026

    Market Intelligence ReportsSportsMarketing and AdvertisingUS
    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

    $ 4,995 (Excl.Tax)

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    Canada Digital Advertising Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingCanada
    Despite a challenging economic backdrop in 2025 – slow GDP growth, 6.5% unemployment and US tariffs dampening exports – digital ad spend in Canada demonstrates surprising resilience. Industry..."

    $ 4,995 (Excl.Tax)

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    China Marketing to Pet Owners Consumer Report 2025

    Market Intelligence ReportsPetsMarketing and AdvertisingChina
    As pet numbers peak, competition in the sector is shifting towards a more in-depth approach to managing the pet-and-owner relationship. Pet owners' needs revolve around shared experiences and..."

    $ 4,995 (Excl.Tax)

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    China Identity Marketing Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    In China’s diverse market, perceptions of brand personality are fragmented, with only three in 10 consumers caring about it. Those who do prefer bold, emotional expression, while others..."

    $ 4,995 (Excl.Tax)

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    China Content Marketing Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    With competition among brands intensifying and brand perceptions becoming less rigid, brand content needs to evolve from merely attracting attention to deeply resonating with audiences. Brands can develop..."

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    US Advertising in Gaming Market Report 2025

    Market Intelligence ReportsMarketing and AdvertisingGamingUS
    74% of adults who play games report they are spending more time playing free-to-play games lately, increasing the number of ads they are likely to encounter while playing..."

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    China Marketing to Young Travellers Consumer Report 2025

    Market Intelligence ReportsTravelMarketing and AdvertisingChina
    This report looks at the following areas: Travel motivations of younger consumers Motivational differences between the 18-24 and 25-29 age segments Interest-driven travel experience preferences Sources of travel..."

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    China Marketing to Men Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    In brand communications targeting men, what truly resonates is not overt preaching but a clear stance and value proposition subtly transmitted in layers via style, context and attitude...."

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    US Marketing to Hispanic Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    By 2030, Hispanic consumers will make up 20.8% of the US population, growing 10 times faster than non-Hispanics. Hispanic Millennial moms currently drive purchasing, while Gen Z moms..."

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    US Marketing to Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Like all consumers, today's moms are navigating rapid societal change. As family planners and gatekeepers of their children's purchases and online content, their influence as consumers is more..."

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    US Marketing to Black Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Black moms are a powerful and complex consumer group who are actively working to shift the direction of Black culture, making them important for brands to understand. They..."

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    US Marketing to Hispanic Gen Z and Millennials Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Hispanic Gen Z and Millennials* are an economically influential group and account for 23% of all Gen Z and Millennials in 2025. Hispanic Gen Z shows remarkable trust..."

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