£ 3,695 (Excl.Tax)
This report looks at the following areas:ESG reflects a company's focus on environmental, social and governance issues, highlighting the importance of sustainability in business development. Gaining insights into Chinese consumers’ understanding and support of corporate ESG activities can help brands optimise the format and focus of their ESG practices, thereby..."
£ 2,195 (Excl.Tax)
Finances are the primary source of stress in family life. The pressure of managing the household budget has intensified in recent years due to rising costs across nearly all spending areas. Whilst inflation has fallen to, statistically, manageable figures, the financial and emotional hangover is lingering. In August 2024,"
£ 3,695 (Excl.Tax)
This report looks at the following areas:Consumers' attitudes and preferences towards ideal social interactionsMonthly expenditure on socialising with friendsTypes of closest friendsSocial activities with different types of friendsTrends in gift-giving preferencesTypes of products purchased due to friends' recommendationsMarketing activity favourability and shareabilityIn the complex social landscape, brands can create a..."
£ 3,695 (Excl.Tax)
There's nothing especially unique about Gen X – and that's exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and the fact that many are parents of Gen Zs gives them a close connection to that cohort, too.
They've often been overlooked as..."
£ 3,695 (Excl.Tax)
Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic sway through their accumulated wealth and influence. As they complete their transition into retirement and draw upon these resources, many will seek..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:Comparison of family responsibilities and income among seniors in different regionsParticipation in life and social activities among seniorsTrust in information sources regarding age-friendly productsUsage and proficiency in digital servicesContent themes that enhance brand favourabilityPurchasing and experiencing Guochao style productsPreparedness for ageing and considerations for..."
£ 2,195 (Excl.Tax)
47% of Gen Z and 48% of Younger Millennial car buyers consider price to be an important factor when buying a car, whereas 54% of Gen Z and 51% of Younger Millennials consider quality to be an important factor. This shows that convincing young buyers of quality is likely to..."
£ 3,695 (Excl.Tax)
Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological and social changes, they exhibit unique qualities that set them apart from other generations. They prioritize financial stability, often opting for secure..."
£ 3,695 (Excl.Tax)
Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they're twice as likely to want help with the laundry as they are with driving their children around. Parents lead hectic lives, but it's not always directly connected..."
£ 3,695 (Excl.Tax)
Hispanic Millennials, defined as those born between 1980 and 1996, are reaching critical phases in their professional and personal lives, making them a critical demographic for targeted marketing. Characterized by particularly positive self-perspectives and feelings, strong family values, financial consciousness and a focus on health and wellness, they require marketing..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:This Report explores the latest trends in Gen Z lifestyles, including their own self-evaluation, their interpersonal relationships, stress-relief efforts, online community engagement and consumer behaviours. It also examines Gen Z's brand perceptions and affinity for domestic and international brands across different categories in order..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:How can younger people be grouped into different typologies for travel marketing?What do younger people's travel budgets look like?How do younger travellers' domestic and outbound travel over the past year and plans for the coming year's destinations differ by typology?What travel information channels did..."
