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Marketing and Advertising

Marketing and Advertising Market Research

Mintel’s Marketing and Advertising market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Advertising and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Canada Marketing to Gen Z Consumer Report 2026

    Market Intelligence ReportMarketing and AdvertisingCanada
    Only 28% of 24-29 year olds have moved out of their parents' home and started a long-term career. That proportion is illustrative of where Gen Zs are in..."

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    Germany Marketing to Pet Owners: 2026

    Market Intelligence ReportPetsMarketing and AdvertisingGermany
    74% of German pet owners consider themselves 'parents' to their pet(s), reinforcing the shift towards pet humanisation and raising expectations for brands to..."

    £ 2,195 (Excl.Tax)

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    US Marketing Auto to Gen Z and Millennials: 2026

    Market Intelligence ReportAutomotiveMarketing and AdvertisingUS
    Gen Z and Millennials are redefining what it means to "own" a car. While these younger generations are less likely to be sole owners today, access to vehicles..."

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    US Marketing to LGBTQ+ Communities Consumer Report 2026

    Market Intelligence ReportMarketing and AdvertisingUS
    The LGBTQ+ population continues to grow in both size and influence: today 9% of US adults identify as LGBTQ+, a figure that increases to nearly a quarter among..."

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    US Marketing to Sports Fans Consumer Report 2026

    Market Intelligence ReportSportsMarketing and AdvertisingUS
    Sports continue to deliver unmatched reach, even as tighter budgets push marketers to be sharper about how they spark connection. With audiences spread across platforms, the real shift..."

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    Canada Digital Advertising Market Report 2025

    Market Intelligence ReportMarketing and AdvertisingCanada
    Despite a challenging economic backdrop in 2025 – slow GDP growth, 6.5% unemployment and US tariffs dampening exports – digital ad spend in Canada demonstrates surprising resilience. Industry..."

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    China Marketing to Pet Owners Consumer Report 2025

    Market Intelligence ReportPetsMarketing and AdvertisingChina
    As pet numbers peak, competition in the sector is shifting towards a more in-depth approach to managing the pet-and-owner relationship. Pet owners' needs revolve around shared experiences and..."

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    China Identity Marketing Market Report 2025

    Market Intelligence ReportMarketing and AdvertisingChina
    In China’s diverse market, perceptions of brand personality are fragmented, with only three in 10 consumers caring about it. Those who do prefer bold, emotional expression, while others..."

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    China Content Marketing Market Report 2025

    Market Intelligence ReportMarketing and AdvertisingChina
    With competition among brands intensifying and brand perceptions becoming less rigid, brand content needs to evolve from merely attracting attention to deeply resonating with audiences. Brands can develop..."

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    US Advertising in Gaming Market Report 2025

    Market Intelligence ReportMarketing and AdvertisingGamingUS
    74% of adults who play games report they are spending more time playing free-to-play games lately, increasing the number of ads they are likely to encounter while playing..."

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    China Marketing to Young Travellers Consumer Report 2025

    Market Intelligence ReportTravelMarketing and AdvertisingChina
    This report looks at the following areas: Travel motivations of younger consumers Motivational differences between the 18-24 and 25-29 age segments Interest-driven travel experience preferences Sources of travel..."

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    China Marketing to Men Consumer Report 2025

    Market Intelligence ReportMarketing and AdvertisingChina
    In brand communications targeting men, what truly resonates is not overt preaching but a clear stance and value proposition subtly transmitted in layers via style, context and attitude...."

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