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Media and Marketing

Media Market Research

Mintel’s Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Social Media Trends: 2026 – The Evolution of Influencers

    Market Intelligence ReportSocial MediaUS
    Consumers are approaching influencer content with greater scrutiny as financial pressures rise and digital fatigue sets in. Yet influencers remain deeply embedded in culture, with their ability to..."

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    UK Books, E-books and Audiobooks Market Report 2026

    Market Intelligence ReportBooks, Magazines and NewspapersUK
    Over half of book buyers would be interested in digital books that come with collectible cards. These would include cover art images, or even offer limited edition artwork..."

    £ 2,195 (Excl.Tax)

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    UK Social Media: Engaging with Brands 2026

    Market Intelligence ReportSocial MediaUK
    60% of UK social media users prefer brands that don't use AI in advertising, highlighting ongoing concerns about authenticity and trust. In a crowded digital space, proving 'realness'..."

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    UK TV Viewing Habits Consumer Report 2026

    Market Intelligence ReportMediaLeisure and EntertainmentUK
    Despite the dominance of streaming services, 38% of people say they have watched DVDs or Blu-rays on the TV recently, and this reaches over half of Gen Z..."

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    UK Social Media: Content Creators Market Report 2026

    Market Intelligence ReportSocial MediaUK
    Influencer fatigue hangs over the sector as consumers grow tired of being constantly sold to. The biggest opportunity lies in doubling down on authenticity, human connection and high-effort..."

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    UK Video Streaming Services Market Report 2025

    Market Intelligence ReportMediaUK
    The video streaming market continues to thrive, with UK adults spending more time watching video on-demand services. Despite economic challenges, subscription streaming services (SVOD) lead in TV and..."

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    US Social Media Influence in Discovery and Purchase: 2025

    Market Intelligence ReportHealth and Beauty RetailSocial MediaUS
    Social media has evolved from a discovery tool to a dynamic commerce engine where authenticity, immediacy and personalization drive consumer trust and purchase behavior. In 2025, platforms like..."

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    UK Music and Podcasts Market Report 2025

    Market Intelligence ReportMediaUK
    Consumers who value discovering new music are widely concerned about the influence streaming algorithms have on their music tastes over time. Music listeners feel algorithms keep them in..."

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    UK Newspapers and Magazines Market Report 2025

    Market Intelligence ReportBooks, Magazines and NewspapersUK
    61% of people reading newspapers across print, digital and website or apps believe headlines often fail to represent the story. This could damage trust levels and put off..."

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    UK Social Media: News Market Report 2025

    Market Intelligence ReportSocial MediaUK
    AI is shaping the way news is consumed. Young people are prioritising speed and personalisation over depth, reducing the need to read through full articles. 55% of 16-34..."

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    US Streaming Audio Market Report 2025

    Market Intelligence ReportLeisure and EntertainmentMediaUS
    Audio streaming has become a cornerstone of daily life for many. However, the market faces a significant challenge, 70% of consumers see little difference between major platforms. This..."

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    Germany Social Media: Engaging with Brands Market Report 2025

    Market Intelligence ReportSocial MediaGermany
    51% of Germans aged 16-34 consider social media crucial when it comes to researching brands, underscoring its central role in their shopping journey...."

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