£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
Media Market Research
Mintel’s Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Media industry.
Our reports can help you:
Related to: 'Media'
TV advertising (live or on-demand) is the most impactful form of advertising across sectors, although social media advertising has a significant impact on younger people, particularly for smartphone advertising. Gen AI is changing the advertising landscape, lowering barriers to creativity for brands and presenting the opportunity for chatbot advertising. However,..."
Many platforms have reported stronger advertising revenue over the last year, partly reflecting the improving economic situation. However, stalling growth in consumer financial confidence will limit take up of the subscription offerings that many platforms have introduced in recent years.
Social media platforms are having to adapt quickly to increasing volumes..."
59% of younger gamers, in the 18-34 age group, prefer YouTube as their social media platform, while older gamers lean towards Facebook. Instagram and TikTok are also popular, showing diverse social media preferences among gamers that follow broader modern trends in platform usage. Notably, 70% of younger gamers find watching..."
Our analysis of news consumption trends show that Gen AI features are set to shift how people obtain information, creating challenges as well as opportunities for news providers.
Rebecca McGrath, Associate Director - Media and Technology..."
This report offers a comprehensive analysis of the changing landscape of news consumption and its impact on marketing strategies in Canada. It explores demographic-specific political preferences and their influence on content strategies, highlighting the shift towards digital news, while recognizing the continued importance of traditional print media. The report examines..."
98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their phones per day, on average. That's a lot of screen time, and an opportunity for social advertising, especially to the "
The development of AI will breed more mistrust online, something brands need to account for in their approach towards social media advertising.
Rebecca McGrath, Associate Director for Media and Technology
..."
Social commerce is a key aspect of the ecommerce ecosystem. Its impact will only grow as time spent on mobile devices increases and younger generations expand.
Katie Hansen, Senior Analyst - Retail & eCommerce
..."
Consumers are seeking exclusive content from social media personalities, providing opportunities to build a closer relationship between content creators and their community.
Lena Rittmann - Analyst..."
AI can open up opportunities for magazines to enhance the readers' experience and offer personalisation.
Yogita Burke, Cross-category Research Analyst
..."
Generative AI has unlocked unmatched productivity and personalisation opportunities for media brands, but mixed sentiment calls for promoting its value to get consumers on board.
Jan Urbanek - Principal Analyst..."
Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era.
Toby Xu, Research Analyst, Technology and Media, China
..."
