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Media and Marketing

Media Market Research

Mintel’s Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Media'

Related to: 'Media'

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    UK Social Media: Content Creators Market Report 2026

    Market Intelligence ReportsSocial MediaUK
    Influencer fatigue hangs over the sector as consumers grow tired of being constantly sold to. The biggest opportunity lies in doubling down on authenticity, human connection and high-effort..."

    $ 2,995 (Excl.Tax)

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    UK Video Streaming Services Market Report 2025

    Market Intelligence ReportsMediaUK
    The video streaming market continues to thrive, with UK adults spending more time watching video on-demand services. Despite economic challenges, subscription streaming services (SVOD) lead in TV and..."

    $ 2,995 (Excl.Tax)

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    US Social Media Influence in Discovery and Purchase: 2025

    Market Intelligence ReportsHealth and Beauty RetailSocial MediaUS
    Social media has evolved from a discovery tool to a dynamic commerce engine where authenticity, immediacy and personalization drive consumer trust and purchase behavior. In 2025, platforms like..."

    $ 4,995 (Excl.Tax)

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    UK Music and Podcasts Market Report 2025

    Market Intelligence ReportsMediaUK
    Consumers who value discovering new music are widely concerned about the influence streaming algorithms have on their music tastes over time. Music listeners feel algorithms keep them in..."

    $ 2,995 (Excl.Tax)

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    UK Newspapers and Magazines Market Report 2025

    Market Intelligence ReportsBooks, Magazines and NewspapersUK
    61% of people reading newspapers across print, digital and website or apps believe headlines often fail to represent the story. This could damage trust levels and put off..."

    $ 2,995 (Excl.Tax)

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    UK Social Media: News Market Report 2025

    Market Intelligence ReportsSocial MediaUK
    AI is shaping the way news is consumed. Young people are prioritising speed and personalisation over depth, reducing the need to read through full articles. 55% of 16-34..."

    $ 2,995 (Excl.Tax)

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    US Streaming Audio Market Report 2025

    Market Intelligence ReportsLeisure and EntertainmentMediaUS
    Audio streaming has become a cornerstone of daily life for many. However, the market faces a significant challenge, 70% of consumers see little difference between major platforms. This..."

    $ 4,995 (Excl.Tax)

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    Germany Social Media: Engaging with Brands Market Report 2025

    Market Intelligence ReportsSocial MediaGermany
    51% of Germans aged 16-34 consider social media crucial when it comes to researching brands, underscoring its central role in their shopping journey...."

    $ 2,995 (Excl.Tax)

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    US Streaming Video Market Report 2025

    Market Intelligence ReportsLeisure and EntertainmentMediaUS
    Streaming platforms have undeniably transformed modern entertainment, fundamentally altering how we consume media. Yet, despite the unprecedented access to content, many consumers find themselves overwhelmed, not liberated, by..."

    $ 4,995 (Excl.Tax)

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    Canada Streaming Audio and Video Market Report 2025

    Market Intelligence ReportsLeisure and EntertainmentMediaCanada
    Nine in 10 Canadians stream weekly and video streaming revenue is set to hit US$16.7 billion in 2025. Yet, the most surprising growth is in audio: while video's..."

    $ 4,995 (Excl.Tax)

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    UK Media Trends: Autumn 2025

    Market Intelligence ReportsMediaUK
    This report looks at the following areas: Attitudes towards mental health and social media, including how long NHS wait times are driving some to seek support on social..."

    $ 2,995 (Excl.Tax)

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    UK Social Media: Sharing and Socialising Market Report 2025

    Market Intelligence ReportsSocial MediaUK
    Most people use AI to create posts on social media. However, platforms with too much AI content, especially when used to misrepresent, are driving users away, as they..."

    $ 2,995 (Excl.Tax)

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