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Software Market Research Reports

Mintel’s software market research reports provide a comprehensive and extensive overview of the marketplace including information on the software market size and software market share.


Mintel’s software industry reports can help you gain further insight into the software market trends and gain valuable software consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute software industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Digital Advertising - US - August 2017

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and streaming video among ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2017
    US
  2. Digital Advertising - UK - March 2017

    “Ad personalisation through user input is key to boosting engagement; particularly as many consumers are showing interest in ad-blocking. But there isn’t necessarily a one-size-fits-all solution to balance personalisation and intrusiveness, as individual users have different attitudes towards ...

    Read More
    £1,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    UK