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Software Market Research Reports

Mintel’s software market research reports provide a comprehensive and extensive overview of the marketplace including information on the software market size and software market share.


Mintel’s software industry reports can help you gain further insight into the software market trends and gain valuable software consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute software industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Attitudes Toward Gaming - US - March 2019

    "The prominence of gaming in pop culture cannot be dismissed or ignored. Gaming is competing with music, TV, and movies in the media landscape – and among a substantial audience, it’s winning. Video game streamers, eSports, and competitive mobile gaming have all changed what opportunities are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  2. Digital Video - US - November 2018

    "As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but made it difficult ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  3. Streaming Audio - US - October 2018

    “The competitive landscape for streaming audio is fairly level in terms of service offerings, but a few standouts have dominated through partnerships with other services and easy access to extensive libraries. Paid streaming apps likely find that their biggest competition is the free version they ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  4. Digital Trends (Hardware) - US - September 2018

    "In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in displays and voice ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  5. The Magazine Reader - US - July 2018

    "The plight of print publications in the 21st century has been much publicized, and remains ongoing. Total print and digital copies sold fell from 2010-17, and as a result, ad sales have fallen. However, there remain bright spots for the industry, including the successful emergence of digital ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  6. Attitudes toward Gaming - US - June 2018

    "While video games may serve the simple purpose of casual entertainment for most, a smaller share of dedicated gamers care a great deal about what they play. The casual nature of mobile gaming can appeal to a wider net of people, but console and computer gamers will drive trends and advancements ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  7. Digital Advertising - US - August 2017

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and streaming video among ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  8. Digital Advertising - UK - March 2017

    “Ad personalisation through user input is key to boosting engagement; particularly as many consumers are showing interest in ad-blocking. But there isn’t necessarily a one-size-fits-all solution to balance personalisation and intrusiveness, as individual users have different attitudes towards ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  9. Internet Radio - US - October 2016

    "The use of internet-based music services is closing in on traditional means of listening to music, including terrestrial radio and personal libraries. The finding, alongside clear distinctions in how younger listeners use streaming services suggests that over the next decade streaming services ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2016
    US
  10. Mobile Apps - US - October 2015

    "Mobile applications are becoming an increasingly critical part of consumers’ lives, but the market faces challenges in the form of consumer engagement and monetization. There is more pressure than ever to build intuitive apps that offer seamless experiences across devices and to become smarter ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2015
    US
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