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Media and Marketing
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Media and Marketing Market Research

Mintel’s Media and Marketing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Media and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Media and Marketing'

Related to: 'Media and Marketing'

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    Germany Social Media: Content Creators Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaGermany
    Consumers are seeking exclusive content from social media personalities, providing opportunities to build a closer relationship between content creators and their community. Lena Rittmann - Analyst..."
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    UK Magazines Market Report 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsBooks, Magazines and NewspapersUK
    AI can open up opportunities for magazines to enhance the readers' experience and offer personalisation. Yogita Burke, Cross-category Research Analyst ..."
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    US Marketing to Black Moms Consumer Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportsAdvertising and MarketingBlack AmericansParents and FamilyUS
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
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    Germany Media Consumption Habits Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsConsumer HabitsMedia and MarketingGermany
    Generative AI has unlocked unmatched productivity and personalisation opportunities for media brands, but mixed sentiment calls for promoting its value to get consumers on board. Jan Urbanek - Principal Analyst..."
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    US Marketing to LGBTQ+ Communities Market Report 2024

    £ 3,695 (Excl.Tax)

    Consumer ReportsConsumer DemographicsAdvertising and MarketingUS
    Despite growing anti-LGBTQ+ sentiment and attacks from far-right conservatives, the LGBTQ+ population and its allies continue to grow in size and influence. Lisa Dubina, Senior Culture and Identity Analyst ..."
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    UK Consumer Attitudes towards Advertising in Financial Services Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsAdvertising and MarketingConsumer AttitudesFinancial ServicesUK
    While many challenges persist, financial providers have opportunities to reassure consumers and create stronger connections through advertising. Stefania Apostol, Innovation Analyst ..."
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    US Marketing to Hispanic Moms Market Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportsAdvertising and MarketingHispanicsParents and FamilyUS
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
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    Thailand Communication Opportunities in Colour Cosmetics Market Report 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsAdvertising and MarketingColour CosmeticsThailand
    Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment. Sirinar Puppachat, Beauty & Personal Care Analyst ..."
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    China Marketing to Modern Women Market Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportsWomenAdvertising and MarketingChina
    In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations. Gloria Gan, Senior Research Analyst, Lifestyle, China ..."
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    China Social Media Retail Market Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportseCommerceSocial MediaChina
    Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era. Toby Xu, Research Analyst, Technology and Media, China ..."
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    UK Music and Other Audio Market 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsLeisure TimeMedia and MarketingUK
    Music industry revenues continue to climb despite the cost of living crisis. Streaming services will start to add more premium features to appeal and engage music fans, and AI tools will transform the creation, discovery and experience of music. Joe Birch, Technology Analyst ..."
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    Canada Digital Advertising Market Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportsAdvertising and MarketingCanada
    Ditch the Photoshop? Canadians look to digital ads to inform them of products, services and discounts, but are dissatisfied with brands' transparency in their ads.Candace Baldassarre, Research Analyst ..."
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