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Media, Books and Stationery Market Research

Mintel's media market research reports keep you making headlines in one of the most dynamic entertainment industries around. Whether it's music or books, TV or streaming, our world-leading research and analysis gives you detailed data on every market segment and unrivalled insights into consumers' media choices and preferences - today and tomorrow. We make sure you see the bigger picture.

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No. of reports 1 of 45
  1. Subscription Media: Incl Impact of COVID-19 - Canada - April 2020

    • Consumer Report
    • April 2020
    • Canada

    “Consumers have become accustomed to streaming services with the majority having some form of subscription media. With millions of Canadians staying home due to the COVID-19 pandemic, many with additional time on their hands and kids at home, will likely sign up for streaming ...

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  2. Innovations in Travel - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "The majority of Canadians have taken a leisure trip in the past year, with non-US international travel a healthy segment in the category. Consumer sentiment aligns with this narrative with many citing a preference for international trips as opposed to domestic destinations. ...

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  3. Digital Video - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "Canadians are keen consumers of video entertainment with most using cable/satellite pay TV, as well as on-demand streaming services and free streaming services. Free trials motivate consumers to subscribe to paid video streaming services, but at the same time, they may be ...

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  4. Attitudes Toward Technology and the Digital World - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "With how quickly the technology and digital world has evolved over the last few decades, it is worth taking a step back to assess how consumers feel about it. Not only have consumers adapted over time as they have gotten more comfortable with technology in their day-to-day ...

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  5. News Media - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "News media is able to provide both important information as well as constant entertainment value – which is why nearly all Canadians consume its content. Yet the industry faces challenges after the internet disrupted its traditional revenue models. The result is a situation ...

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  6. Loyalty Programs - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    “Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, ...

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  7. Internet/Satellite Radio - Canada - October 2018

    • Consumer Report
    • October 2018
    • Canada

    "In a 2002 interview with The New York Times, legendary musician David Bowie predicted, “the absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” He went on to say that, “music ...

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  8. Content Consumption: TV and Movies - Canada - August 2018

    • Consumer Report
    • August 2018
    • Canada

    "With the growing importance of the internet in regards to content consumption, the landscape for TV shows and movies has shifted. Traditional ways of accessing content, such as cable/satellite subscriptions and movie theatres, are now threatened by the low-priced convenience ...

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  9. Mobile Apps - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    As mobile devices become more and more important to consumers, it’s the apps that have been at the root of the user experience. These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. Today, ...

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  10. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

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No. of reports 1 of 45