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Media, Books and Stationery Market Research

Mintel’s media, books and stationery market research reports provide a comprehensive and extensive overview of the marketplace including information on the media, books and stationery market size and media, books and stationery market share.


Mintel’s media, books and stationery industry reports can help you gain further insight into the media, books and stationery market trends and gain valuable media, books and stationery consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute media, books and stationery industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Live Streaming - China - June 2018

    “Consumers are eager to learn about new things via livestreaming shows. The content is the key. Livestreaming shows should be a way for brands to be real to consumers, and also to impress by offering something new.”

    – Mintel Analyst

    This report examines the following issues:

    • In search of high-quality ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2018
    China
  2. Music and Video Streaming - China - November 2017

    “Holding a considerable user base, video and audio streaming service operators are now facing the challenge of converting free users to paid users, preferably long-term subscribers. For video streaming, exclusive contents and interactive features are key drivers for payment, while for music ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  3. Online Media Consumption Habits - China - August 2016

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior Research Analyst

    This ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  4. Online Media Consumption Habits - China - August 2015

    “Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good business opportunities. ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2015
    China
  5. Media Consumption Habits - China - January 2014

    “Owing to the urbanisation and the growing coverage of broadband service in China, digital media are widely accepted by Chinese consumers. With the general willingness of paying more for high-quality and personalised digital media, this opens up an opportunity of offering tier-based premium ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2014
    China