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Media, Books and Stationery Market Research

Mintel's media market research reports keep you making headlines in one of the most dynamic entertainment industries around. Whether it's music or books, TV or streaming, our world-leading research and analysis gives you detailed data on every market segment and unrivalled insights into consumers' media choices and preferences - today and tomorrow. We make sure you see the bigger picture.

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No. of reports 41 of 1037
  1. Innovations in Travel - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "The majority of Canadians have taken a leisure trip in the past year, with non-US international travel a healthy segment in the category. Consumer sentiment aligns with this narrative with many citing a preference for international trips as opposed to domestic destinations. ...

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  2. The Arts and Crafts Consumer - China - January 2020

    • Consumer Report
    • January 2020
    • China

    “The arts and crafts industry is emerging as a new type of leisure activity in China. To further increase consumer involvement, brands can position arts and crafts projects as facilitators of personal and social gain, such as making crafts projects as a way to learn new skills, ...

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  3. Influencers - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Brands increasingly have to look beyond surface level metrics, such as follower numbers, when deciding which social media influencers to partner with. Influencer authenticity, trust and engagement levels play a key role in actually impacting purchasing behaviour, often making ...

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  4. UK Retail Briefing - January 2020

    • Consumer Report
    • January 2020
    • UK

    This month's UK Retail briefing includes:

    • An Analyst comment - Vestiaire Collective New Home in Selfridges
    • An overview of the latest UK Retail sales.
    • Sector Focus - Clothing and footwear retailing
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail news headlines ...
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  5. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

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  6. Digital Trends Quarterly - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “The nascent foldable phone segment remains the most interesting one, but is a device category that is still a long way away from seeing mainstream adoption. The majority of competition is still focused around core features like battery, screen and camera quality, and ...

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  7. Online Shopping - A Closer Look into Digital Platforms and Consumers - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Online shopping is quite consolidated in Brazil, but the frequency in which Brazilians shop online is relatively low. The categories of non-durable consumer goods, therefore, have an even greater challenge in the country’s online market. In order to make consumers shop online ...

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  8. Gaming Trends: 2020 - US - December, 2019

    • Consumer Report
    • December 2019
    • US

    "Global gaming revenue estimated to reach $152.1 billion by the end of 2019, representing 66% growth from 2015. While only representing a fraction of the market, the US gaming market is growing in tandem with global expectations. In 2019, the US even gained some share on the ...

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  9. Digital Video - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "Canadians are keen consumers of video entertainment with most using cable/satellite pay TV, as well as on-demand streaming services and free streaming services. Free trials motivate consumers to subscribe to paid video streaming services, but at the same time, they may be ...

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  10. Cinemas - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “The UK cinema industry looks set to enjoy another bumper year on the back of record-breaking returns in the summer months for admissions at the box office. Wider revenues from retail spend per head look set to grow, as exhibitors upgrade their portfolio of sites to enhance ...

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No. of reports 41 of 1037