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Media, Books and Stationery Market Research

Mintel's media market research reports keep you making headlines in one of the most dynamic entertainment industries around. Whether it's music or books, TV or streaming, our world-leading research and analysis gives you detailed data on every market segment and unrivalled insights into consumers' media choices and preferences - today and tomorrow. We make sure you see the bigger picture.

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No. of reports 1 of 19
  1. Advertising and Marketing in New Media - UK - October 2009

    • Consumer Report
    • October 2009
    • UK

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that ...

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  2. Media and Food (The) - UK - October 2009

    • Consumer Report
    • October 2009
    • UK
    • Health advice is constantly in the media and just under 10m people try to keep up to date with such health advice. However, the vast majority of these (just under 9m) admit that conflicting advice is confusing.
    • The majority of consumers (23m) believe they know what to do to keep ...
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  3. Book Publishing (Industrial Report) - UK - September 2009

    • Consumer Report
    • September 2009
    • UK

    Industrial market reports from MBD industrial (a recognised authority in these markets) have added a new dimension to the breadth of research offered by Mintel. These industrial titles complement Mintel's existing consumer range, covering sectors such as building and ...

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  4. Attitudes toward Traditional Media Advertising and Promotional Marketing - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The advertising industry is facing one of the most challenging environments in decades. Most forms of traditional media have been forced to re-examine their business models under pressure from the economic recession and the adoption of disruptive technologies. In this report, ...

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  5. Fashion Online - UK - August 2009

    • Consumer Report
    • August 2009
    • UK

    Despite the economic downturn, the online fashion market continues to boom. Mintel forecasts it will reach £4.1 billion in 2009, up by 26% on 2008. Fashion retailers’ websites are now the favourite destination for online shopping, whereas in October 2008 and January 2009, books ...

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  6. Edutainment or Escapism? - UK - August 2009

    • Consumer Report
    • August 2009
    • UK

    TV viewing is one area that has prospered during the recession, as consumers abandon more expensive out-of-home entertainment in favour of a night in front of ‘the box’. BARB data show that average daily television viewing increased by 3% in 2008, to 3 hours and 45 minutes per ...

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  7. Televisions - UK - July 2009

    • Consumer Report
    • July 2009
    • UK

    The market for televisions is made up of very competitive players, which have driven innovation. However, the recession has meant that those willing to pay a premium for the latest technology are harder to come by – replaced by shoppers who are increasingly fixated on price.

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  8. Movie Theaters - US - July 2009

    • Consumer Report
    • July 2009
    • US

    While the recession has been bad news for most sectors of discretionary spending, revenues from domestic box offices have seen a large boost in early 2009. For the first time in years, theater operators find themselves in the position to take advantage of a potential trend ...

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  9. Black Media - US - July 2009

    • Consumer Report
    • July 2009
    • US

    With the economic impact of African Americans continuing to grow at a vigorous clip, skilled marketers need to understand how Black media acts as a gateway to tapping into this spending power. Unlike mainstream TV channels or internet sites, media outlets that specialize in ...

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  10. Customising the TV Viewing Experience - UK - June 2009

    • Consumer Report
    • June 2009
    • UK

    With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is ...

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No. of reports 1 of 19