Media and Marketing

Media and Marketing Market Research

Mintel’s Media and Marketing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Media and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Media and Marketing'

    All Industries
    All in this Category


    Popular Markets

    All Markets

    Report Type

    Published Year

    As Gen Z transitions into adulthood they are navigating this crucial period during a time of rapid societal, technological and economic change. Hiro Takemasa, Senior Consumer Lifestyles Analyst ..."
    The development of AI will breed more mistrust online, something brands need to account for in their approach towards social media advertising. Rebecca McGrath, Associate Director for Media and Technology ..."
    Social commerce is a key aspect of the ecommerce ecosystem. Its impact will only grow as time spent on mobile devices increases and younger generations expand. Katie Hansen, Senior Analyst - Retail & eCommerce ..."
    Consumers are seeking exclusive content from social media personalities, providing opportunities to build a closer relationship between content creators and their community. Lena Rittmann - Analyst..."

    $ 2,995 (Excl.Tax)

    AI can open up opportunities for magazines to enhance the readers' experience and offer personalisation. Yogita Burke, Cross-category Research Analyst ..."
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Generative AI has unlocked unmatched productivity and personalisation opportunities for media brands, but mixed sentiment calls for promoting its value to get consumers on board. Jan Urbanek - Principal Analyst..."
    Despite growing anti-LGBTQ+ sentiment and attacks from far-right conservatives, the LGBTQ+ population and its allies continue to grow in size and influence. Lisa Dubina, Senior Culture and Identity Analyst ..."
    While many challenges persist, financial providers have opportunities to reassure consumers and create stronger connections through advertising. Stefania Apostol, Innovation Analyst ..."
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
    Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment. Sirinar Puppachat, Beauty & Personal Care Analyst ..."
    In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations. Gloria Gan, Senior Research Analyst, Lifestyle, China ..."