Marketing and Advertising

Advertising and Marketing Market Research

Mintel’s Advertising and Marketing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Advertising and Marketing industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    For the second consecutive year, consumers were more eager to interact with digital ads and respond to direct mail and email campaigns, illustrating heightened demand for financial products. Accompanying their desire for new financial solutions is an increased appetite for research, with consumers turning to a greater number of channels..."
    Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation). While their discretionary spending is more focused on appearances and experiences, there is a clear opportunity to support them in managing budgets to..."
    Settling in Canada poses challenges (for many, the cold weather was tougher than expected) but also many opportunities to establish roots in this country (like celebrating Canada Day or Thanksgiving). It often takes time for newer Canadians to find their footing financially (in many cases because they're younger), but their..."
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Despite growing anti-LGBTQ+ sentiment and attacks from far-right conservatives, the LGBTQ+ population and its allies continue to grow in size and influence. Lisa Dubina, Senior Culture and Identity Analyst ..."
    While many challenges persist, financial providers have opportunities to reassure consumers and create stronger connections through advertising. Stefania Apostol, Innovation Analyst ..."
    Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach. Stefanie Kundakjian, Research Analyst ..."
    Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment. Sirinar Puppachat, Beauty & Personal Care Analyst ..."
    In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations. Gloria Gan, Senior Research Analyst, Lifestyle, China ..."
    Ditch the Photoshop? Canadians look to digital ads to inform them of products, services and discounts, but are dissatisfied with brands' transparency in their ads.Candace Baldassarre, Research Analyst ..."
    Marketing to moms must expand beyond themes of child rearing. Moms want support across a wider range of needs, including life management and self-care. Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    “Amidst the impact of the COVID-19 pandemic for three consecutive years and the ‘Double Reduction’ policy, there has been a significant shift in the values of young parents in lower tier cities towards family companionship and leisure time. This has led to a change in their parenting mindset, as more..."