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Social Media

Social Media Market Research

Mintel’s Social Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Social Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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UK Social Media and Shopping: 2026

Market Intelligence ReportsRetailUK
Social commerce continues to thrive, with 90% of social media buyers purchasing a product through social platforms. The most defining shift in this space, however, has been TikTok's..."

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UK Social Media: Sharing and Socialising 2026

Market Intelligence ReportsSocial MediaUK
Social media remains central to how people maintain friendships and stay connected, but growing concerns about privacy and digital footprints are making users more cautious about public sharing...."

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US Social Media Trends: 2026 – The Evolution of Influencers

Market Intelligence ReportsSocial MediaUS
Consumers are approaching influencer content with greater scrutiny as financial pressures rise and digital fatigue sets in. Yet influencers remain deeply embedded in culture, with their ability to..."

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UK Social Media: Engaging with Brands 2026

Market Intelligence ReportsSocial MediaUK
60% of UK social media users prefer brands that don't use AI in advertising, highlighting ongoing concerns about authenticity and trust. In a crowded digital space, proving 'realness'..."

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UK Social Media: Content Creators Market Report 2026

Market Intelligence ReportsSocial MediaUK
Influencer fatigue hangs over the sector as consumers grow tired of being constantly sold to. The biggest opportunity lies in doubling down on authenticity, human connection and high-effort..."

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US Social Media Influence in Discovery and Purchase: 2025

Market Intelligence ReportsSocial MediaUS
Social media has evolved from a discovery tool to a dynamic commerce engine where authenticity, immediacy and personalization drive consumer trust and purchase behavior. In 2025, platforms like..."

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UK Social Media: News Market Report 2025

Market Intelligence ReportsSocial MediaUK
AI is shaping the way news is consumed. Young people are prioritising speed and personalisation over depth, reducing the need to read through full articles. 55% of 16-34..."

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Germany Social Media: Engaging with Brands Market Report 2025

Market Intelligence ReportsSocial MediaGermany
51% of Germans aged 16-34 consider social media crucial when it comes to researching brands, underscoring its central role in their shopping journey...."

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UK Social Media: Sharing and Socialising Market Report 2025

Market Intelligence ReportsSocial MediaUK
Most people use AI to create posts on social media. However, platforms with too much AI content, especially when used to misrepresent, are driving users away, as they..."

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UK Social Commerce Market Report 2025

Market Intelligence ReportsSocial MediaUK
93% of UK social media buyers have purchased a product through social platforms, either directly or indirectly. Facebook leads the way, with 47% of buyers making purchases on..."

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US Trendsetters and Early Adopters Consumer Report 2025

Market Intelligence ReportsInfluencersUS
Trendsetters make up a quarter of the US population, primarily skewing young, urban-dwelling and multicultural. Two thirds of this segment consider themselves an influential tastemaker, and most are..."

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Germany Beauty Influencers and Educators Market Report 2025

Market Intelligence ReportsBeauty and CosmeticsGermany
Influencers' and educators' recommendations have become a pivotal force in shaping BPC purchase decisions. 63% of German social media users report being influenced..."

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