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Social Media

Social Media Market Research

Mintel’s Social Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Social Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Social Media'

Related to: 'Social Media'

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    UK Social Media: Content Creators Market Report 2026

    Market Intelligence ReportsSocial MediaUK
    Influencer fatigue hangs over the sector as consumers grow tired of being constantly sold to. The biggest opportunity lies in doubling down on authenticity, human connection and high-effort..."

    € 2600 (Excl.Tax)

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    US Social Media Influence in Discovery and Purchase: 2025

    Market Intelligence ReportsHealth and Beauty RetailSocial MediaUS
    Social media has evolved from a discovery tool to a dynamic commerce engine where authenticity, immediacy and personalization drive consumer trust and purchase behavior. In 2025, platforms like..."

    € 4400 (Excl.Tax)

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    UK Social Media: News Market Report 2025

    Market Intelligence ReportsSocial MediaUK
    AI is shaping the way news is consumed. Young people are prioritising speed and personalisation over depth, reducing the need to read through full articles. 55% of 16-34..."

    € 2600 (Excl.Tax)

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    Germany Social Media: Engaging with Brands Market Report 2025

    Market Intelligence ReportsSocial MediaGermany
    51% of Germans aged 16-34 consider social media crucial when it comes to researching brands, underscoring its central role in their shopping journey...."

    € 2600 (Excl.Tax)

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    UK Social Media: Sharing and Socialising Market Report 2025

    Market Intelligence ReportsSocial MediaUK
    Most people use AI to create posts on social media. However, platforms with too much AI content, especially when used to misrepresent, are driving users away, as they..."

    € 2600 (Excl.Tax)

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    UK Social Commerce Market Report 2025

    Market Intelligence ReportseCommerceSocial MediaUK
    93% of UK social media buyers have purchased a product through social platforms, either directly or indirectly. Facebook leads the way, with 47% of buyers making purchases on..."

    € 2600 (Excl.Tax)

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    US Trendsetters and Early Adopters Consumer Report 2025

    Market Intelligence ReportsInfluencersUS
    Trendsetters make up a quarter of the US population, primarily skewing young, urban-dwelling and multicultural. Two thirds of this segment consider themselves an influential tastemaker, and most are..."

    € 4400 (Excl.Tax)

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    Germany Beauty Influencers and Educators Market Report 2025

    Market Intelligence ReportsInfluencersBeauty and CosmeticsGermany
    Influencers' and educators' recommendations have become a pivotal force in shaping BPC purchase decisions. 63% of German social media users report being influenced..."

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    Germany Influencers and Content Creators Consumer Report 2025

    Market Intelligence ReportsSocial MediaGermany
    Women aged 16-24 are more likely than men to say social media personalities help them discover new products or brands (42% vs 22%). While young men follow influencers..."

    € 2600 (Excl.Tax)

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    UK Social Media: Engaging with Brands Consumer Report 2025

    Market Intelligence ReportsSocial MediaUK
    Consumers prioritise customer support from brands on social media over other activities, such as taking public stances on political issues or offering products for purchase directly on the..."

    € 2600 (Excl.Tax)

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    US Social Media Trends: Generations 2025

    Market Intelligence ReportsSocial MediaUS
    Social media has become an integral part of daily life, with nearly all Americans using it in some capacity. For brands, it represents a powerful avenue to connect..."

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    US Social Media Influence on Food and Foodservice Consumer Report 2025

    Market Intelligence ReportsFoodFoodserviceSocial MediaUS
    Social media is deeply integrated into consumer habits, with nearly 90% of US users reporting daily activity. The top used social media apps are also the ones consumers..."

    € 4400 (Excl.Tax)

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