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Social Media

Social Media Market Research

Mintel’s Social Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Social Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Social Media'

Related to: 'Social Media'

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    US Social Media Influence on Food and Foodservice Consumer Report 2025

    £ 3,695 (Excl.Tax)

    Market Intelligence ReportsFoodFoodserviceSocial MediaUS
    Social media is deeply integrated into consumer habits, with nearly 90% of US users reporting daily activity. The top used social media apps are also the ones consumers..."
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    Canada Gaming Influencers and Streamers Market Report 2025

    £ 3,695 (Excl.Tax)

    Market Intelligence ReportsGamingInfluencersCanada
    In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes..."
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    US Social Commerce Market Report 2025

    £ 3,695 (Excl.Tax)

    Market Intelligence ReportseCommerceSocial MediaUS
    Social commerce is growing in the U.S., contributing to the $1.4 trillion ecommerce market. Over half (51%) of consumers have already made a purchase on social media, while..."
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    UK Social Media: Content Creators Market Report 2025

    £ 2,195 (Excl.Tax)

    Market Intelligence ReportsSocial MediaUK
    The risk of appearing 'fake' and dishonest increases when followers see influencers promoting a large number of products every month. Social media personalities..."
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    UK Social Media Trends in BPC Report 2025

    £ 2,195 (Excl.Tax)

    Market Intelligence ReportsBeauty and Personal CareSocial MediaUK
    Influencer trips and events can leave a bad taste in consumers' mouths, as 80% of social media users think brands should host events..."
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    Canada Social Media Trends 2025: Generations

    £ 3,695 (Excl.Tax)

    Market Intelligence ReportsSocial MediaCanada
    This report examines the evolving landscape of social media usage in Canada, highlighting generational differences in platform engagement and expectations. It underscores the importance of social media as..."
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    Germany Future of Social Media Report 2024

    £ 2,195 (Excl.Tax)

    Market Intelligence ReportsSocial MediaGermany
    As AI content and features become more prevalent on social media, it will become increasingly important to limit the negative impacts. Meanwhile, AI-free alternatives are seeing increased opportunities..."
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    Germany Trendsetters Consumer Report 2024

    £ 2,195 (Excl.Tax)

    Market Intelligence ReportsInfluencersGermany
    Trendsetters are vocal with their opinions and discuss their categories on social media, however, while there is some overlap, they are not the same as influencers. Trendsetters are..."
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    UK Future of Social Media Report 2024

    £ 1,495 (Excl.Tax)

    Market Intelligence ReportsSocial MediaUK
    Stalling financial confidence will prompt cautious spending, limiting the growth of paid social media subscriptions and ecommerce. However, AI search/chatbots offer platforms the opportunity to take a stronger..."
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    US Social Media Trends Report 2024

    £ 3,695 (Excl.Tax)

    Market Intelligence ReportsSocial MediaUS
    98% of American adults use social media. Younger consumers are the most prolific users, with 50% logging onto at least six different networks every day. It has relatively..."
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    Ireland Social Media Influencers Market Report 2024

    Original price was: £ 1,495.Current price is: £ 995. (Excl.Tax)

    Market Intelligence ReportsInfluencersIreland
    Social media has become the dominant platform for engagement in both NI and RoI, surpassing traditional TV and on-demand streaming services. However, concerns regarding child safety on platforms..."
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    UK Social Media: Sharing and Socialising Market Report 2024

    £ 1,495 (Excl.Tax)

    Market Intelligence ReportsSocial MediaUK
    Many platforms have reported stronger advertising revenue over the last year, partly reflecting the improving economic situation. However, stalling growth in consumer financial confidence will limit take up..."
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