• Global Outlook on Sustainability 2024-25 | The world's leading sustainability study is now published Find out more
  • Save up to 20% when you purchase multiple reports
  • Receive instant access to your report when paying via credit card
  • We offer subscriptions, providing access to reports across entire categories Find out more

Save 10%

When purchasing 2 reports

Save 15%

When purchasing 3 reports

Save 20%

When purchasing 4+ reports

0
Social Media
    2. /
  2. All Industries
    3. /
  3. Media
    4. /
  4. Social Media

Social Media Market Research

Mintel’s Social Media market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Social Media industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Social Media'

Related to: 'Social Media'

    All Industries

    Industry

    Popular Markets

    All Markets

    Demographics

    Report Type

    Published Year

    UK Social Media: Sharing and Socialising Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaUK
    Many platforms have reported stronger advertising revenue over the last year, partly reflecting the improving economic situation. However, stalling growth in consumer financial confidence will limit take up of the subscription offerings that many platforms have introduced in recent years. Social media platforms are having to adapt quickly to increasing volumes..."
    Buy now

    US Gaming Influencers and Streaming Consumer Report 2024

    £ 3,695 (Excl.Tax)

    Consumer ReportsInfluencersGamingUS
    59% of younger gamers, in the 18-34 age group, prefer YouTube as their social media platform, while older gamers lean towards Facebook. Instagram and TikTok are also popular, showing diverse social media preferences among gamers that follow broader modern trends in platform usage. Notably, 70% of younger gamers find watching..."
    Buy now

    US Travel Influencer Marketing Report 2024

    £ 3,695 (Excl.Tax)

    Consumer ReportsTravelInfluencersMarketing and AdvertisingUS
    98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their phones per day, on average. That's a lot of screen time, and an opportunity for social advertising, especially to the "
    Buy now

    UK Social Media: Engaging with Brands Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaUK
    The development of AI will breed more mistrust online, something brands need to account for in their approach towards social media advertising. Rebecca McGrath, Associate Director for Media and Technology ..."
    Buy now

    US Social Commerce Market Report 2024

    £ 3,695 (Excl.Tax)

    Consumer ReportsSocial MediaeCommerceUS
    Social commerce is a key aspect of the ecommerce ecosystem. Its impact will only grow as time spent on mobile devices increases and younger generations expand. Katie Hansen, Senior Analyst - Retail & eCommerce ..."
    Buy now

    Germany Social Media: Content Creators Market Report 2024

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaGermany
    Consumers are seeking exclusive content from social media personalities, providing opportunities to build a closer relationship between content creators and their community. Lena Rittmann - Analyst..."
    Buy now

    China Social Media Retail Market Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportseCommerceSocial MediaChina
    Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era. Toby Xu, Research Analyst, Technology and Media, China ..."
    Buy now

    UK Social Media: News Market Report 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaUK
    Generative AI presents new challenges for social media platforms looking to limit misinformation. However, the technology also provides opportunities to engage users Rebecca McGrath, Senior Media Analyst ..."
    Buy now

    US Beauty Influencers Market Report 2023

    £ 3,695 (Excl.Tax)

    Consumer ReportsInfluencersBeauty and CosmeticsUS
    “US consumers are focusing on value, but they are still looking to influencers for ways to most efficiently spend their money. Consumers are taking beauty influencers’ recommendations, but they’ve become accustomed to free content. As brands continue to work with beauty influencers – and influencers continue demanding to be paid..."
    Buy now

    India Influencer Marketing Market Report 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsInfluencersMarketing and AdvertisingIndia
    Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India ..."
    Buy now

    Germany Social Media: Engaging with Brands Market Report 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaGermany
    Our social media Germany market research shows that brands on social media have opportunities to enhance consumers' shopping experiences but still face challenges to become more relevant with their advertising. Lena Rittmann, Analyst ..."
    Buy now

    UK Social Media: Sharing and Socialising Market Report 2023

    £ 2,195 (Excl.Tax)

    Consumer ReportsSocial MediaUK
    “Threads is looking to capitalise on the issues and controversy surrounding Twitter. The popularity of Instagram, and the commitment to being ‘friendly’ means the platform can have broad appeal, including among those who have never been Twitter users. However, even if Threads can find success, it doesn’t mean there isn’t..."
    Buy now

    Subscribe to Spotlight for free Mintel business insights

    Subscribe