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Influencers
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Influencers Market Research

Mintel’s Influencers market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate the next trends in influencer marketing and how this can help your brand.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Trendsetters Consumer Report 2024

    £ 2,195 (Excl.Tax)

    ReportsInfluencersGermany
    Trendsetters are vocal with their opinions and discuss their categories on social media, however, while there is some overlap, they are not the same as influencers. Trendsetters are..."
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    Ireland Social Media Influencers Market Report 2024

    Original price was: £ 1,495.Current price is: £ 995. (Excl.Tax)

    ReportsInfluencersIreland
    Social media has become the dominant platform for engagement in both NI and RoI, surpassing traditional TV and on-demand streaming services. However, concerns regarding child safety on platforms..."
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    US Gaming Influencers and Streaming Consumer Report 2024

    £ 3,695 (Excl.Tax)

    ReportsGamingInfluencersUS
    59% of younger gamers, in the 18-34 age group, prefer YouTube as their social media platform, while older gamers lean towards Facebook. Instagram and TikTok are also popular,..."
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    US Travel Influencer Marketing Report 2024

    £ 3,695 (Excl.Tax)

    ReportsTravelInfluencersMarketing and AdvertisingUS
    98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their..."
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    US Beauty Influencers Market Report 2023

    £ 3,695 (Excl.Tax)

    ReportsBeauty and CosmeticsInfluencersUS
    “US consumers are focusing on value, but they are still looking to influencers for ways to most efficiently spend their money. Consumers are taking beauty influencers’ recommendations, but..."
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    India Influencer Marketing Market Report 2023

    £ 2,195 (Excl.Tax)

    ReportsInfluencersMarketing and AdvertisingIndia
    Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.Saptarshi Banerjee, Senior Research Analyst..."
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    Germany Beauty Influencers and Educators Market Report 2023

    £ 2,195 (Excl.Tax)

    ReportsBeauty and CosmeticsInfluencersGermany
    Influencers are still highly relevant in beauty marketing, but brands need to foster new talent and look to the potential of technological advances such as AI.Susanne Krenz,..."
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    Germany Social Media: Influencers Market Report 2023

    £ 2,195 (Excl.Tax)

    ReportsInfluencersGermany
    Younger Germans idolise influencers and the importance of social media as an entertainment channel is growing. This presents growing opportunities for brands to differentiate by becoming partners in..."
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    UK Social Media: Influencers Market Report 2023

    £ 2,195 (Excl.Tax)

    ReportsInfluencersSocial MediaUK
    “BeReal’s emergence onto the social media scene and the incorporation of BeReal-esque features into major platforms, should push creators and influencers to create more content focused on authenticity..."
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    US Social Media Influencers Market Report 2022

    £ 3,695 (Excl.Tax)

    ReportsInfluencersUS
    “Social media influencers are a powerful marketing asset. An endless cycle of ambitious untapped talent is available as more creators share their lives on social media and look..."
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    UK Beauty Influencers and Educators Consumer Report 2022

    £ 2,195 (Excl.Tax)

    ReportsBeauty and CosmeticsInfluencersUK
    “An income squeeze will accentuate the role of pre-purchase research, and create opportunities for services that offer advice around value alternatives to prestige products. Trust in sources of..."
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    US Beauty Influencers Market Report 2022

    £ 3,695 (Excl.Tax)

    ReportsBeauty and CosmeticsInfluencersUS
    “The beauty industry as a whole has weathered the COVID-19 storm, and beauty influencers welcomed new audiences. Previously a young (wo)man’s game, the expanding reach of influencers in..."
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