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Influencers

Influencers Market Research

Mintel’s Influencers market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate the next trends in influencer marketing and how this can help your brand.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Trendsetters and Early Adopters Consumer Report 2025

    Market Intelligence ReportInfluencersUS
    Trendsetters make up a quarter of the US population, primarily skewing young, urban-dwelling and multicultural. Two thirds of this segment consider themselves an influential tastemaker, and most are..."

    £ 3,695 (Excl.Tax)

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    Germany Beauty Influencers and Educators Market Report 2025

    Market Intelligence ReportInfluencersBeauty and CosmeticsGermany
    Influencers' and educators' recommendations have become a pivotal force in shaping BPC purchase decisions. 63% of German social media users report being influenced..."

    £ 2,195 (Excl.Tax)

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    Canada Gaming Influencers and Streamers Market Report 2025

    Market Intelligence ReportGamingInfluencersCanada
    In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes..."

    £ 3,695 (Excl.Tax)

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    Germany Trendsetters Consumer Report 2024

    Market Intelligence ReportInfluencersGermany
    Trendsetters are vocal with their opinions and discuss their categories on social media, however, while there is some overlap, they are not the same as influencers. Trendsetters are..."

    £ 2,195 (Excl.Tax)

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    US Travel Influencer Marketing Report 2024

    Market Intelligence ReportTravelInfluencersMarketing and AdvertisingUS
    98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their..."

    £ 3,695 (Excl.Tax)

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    US Beauty Influencers Market Report 2023

    Market Intelligence ReportBeauty and CosmeticsInfluencersUS
    “US consumers are focusing on value, but they are still looking to influencers for ways to most efficiently spend their money. Consumers are taking beauty influencers’ recommendations, but..."

    £ 3,695 (Excl.Tax)

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    India Influencer Marketing Market Report 2023

    Market Intelligence ReportInfluencersMarketing and AdvertisingIndia
    Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.Saptarshi Banerjee, Senior Research Analyst..."

    £ 2,195 (Excl.Tax)

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    Germany Social Media: Influencers Market Report 2023

    Market Intelligence ReportInfluencersGermany
    Younger Germans idolise influencers and the importance of social media as an entertainment channel is growing. This presents growing opportunities for brands to differentiate by becoming partners in..."

    £ 2,195 (Excl.Tax)

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    UK Social Media: Influencers Market Report 2023

    Market Intelligence ReportInfluencersSocial MediaUK
    “BeReal’s emergence onto the social media scene and the incorporation of BeReal-esque features into major platforms, should push creators and influencers to create more content focused on authenticity..."

    £ 1,495 (Excl.Tax)

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