US Trendsetters and Early Adopters Consumer Report 2025
Trendsetters make up a quarter of the US population, primarily skewing young, urban-dwelling and multicultural. Two thirds of this segment consider themselves an influential tastemaker, and most are..."
Germany Beauty Influencers and Educators Market Report 2025
Influencers' and educators' recommendations have become a pivotal force in shaping BPC purchase decisions. 63% of German social media users report being influenced..."
Canada Gaming Influencers and Streamers Market Report 2025
In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes..."
Germany Trendsetters Consumer Report 2024
Trendsetters are vocal with their opinions and discuss their categories on social media, however, while there is some overlap, they are not the same as influencers. Trendsetters are..."
Ireland Social Media Influencers Market Report 2024
Social media has become the dominant platform for engagement in both NI and RoI, surpassing traditional TV and on-demand streaming services. However, concerns regarding child safety on platforms..."
US Gaming Influencers and Streaming Consumer Report 2024
59% of younger gamers, in the 18-34 age group, prefer YouTube as their social media platform, while older gamers lean towards Facebook. Instagram and TikTok are also popular,..."
US Travel Influencer Marketing Report 2024
98% of adults in the US use social media, translating to about 240 million users in the US, consumers spend almost four and a half hours on their..."
US Beauty Influencers Market Report 2023
“US consumers are focusing on value, but they are still looking to influencers for ways to most efficiently spend their money. Consumers are taking beauty influencers’ recommendations, but..."
India Influencer Marketing Market Report 2023
Draw on the aspirational qualities of celebs for urbanites. For better reach, leverage micro/nano influencers and partner with relatable, educational and humorous influencers.Saptarshi Banerjee, Senior Research Analyst..."
Germany Beauty Influencers and Educators Market Report 2023
Influencers are still highly relevant in beauty marketing, but brands need to foster new talent and look to the potential of technological advances such as AI.
Susanne Krenz,..."
Germany Social Media: Influencers Market Report 2023
Younger Germans idolise influencers and the importance of social media as an entertainment channel is growing. This presents growing opportunities for brands to differentiate by becoming partners in..."
UK Social Media: Influencers Market Report 2023
“BeReal’s emergence onto the social media scene and the incorporation of BeReal-esque features into major platforms, should push creators and influencers to create more content focused on authenticity..."
