Social Media Influencers Market Research

Influencers Market Research

Mintel’s Influencers market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate the next trends in influencer marketing and how this can help your brand.

Our reports can help you:

Understand your market

Identify growth opportunities

Recognise future trends

US Trendsetters and Early Adopters Consumer Report 2025

Market Intelligence Reports Influencers US

Trendsetters make up a quarter of the US population, primarily skewing young, urban-dwelling and multicultural. Two thirds of this segment consider themselves an influential tastemaker, and most are..."

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Germany Beauty Influencers and Educators Market Report 2025

Market Intelligence Reports Beauty and Cosmetics Germany

Influencers' and educators' recommendations have become a pivotal force in shaping BPC purchase decisions. 63% of German social media users report being influenced..."

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Canada Gaming Influencers and Streamers Market Report 2025

Market Intelligence Reports Gaming Influencers Canada

In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes..."

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Germany Trendsetters Consumer Report 2024

Market Intelligence Reports Influencers Germany

Trendsetters are vocal with their opinions and discuss their categories on social media, however, while there is some overlap, they are not the same as influencers. Trendsetters are..."

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