£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
Clothing and Footwear Retail Market Research
Related to: 'Clothing and Footwear Retail'
Consumers enjoy shopping for clothing, but are still grappling with budget restraints due to economic pressures. Optimistically, fewer people are cutting back on clothing purchases as inflation cools. The category outlook remains cautiously optimistic, with sales expected to grow 4.6% in 2024.
In the current market, competition from fast fashion brands..."
The cost of living crisis has led to caution around spending and while women have adopted more savvy shopping behaviours, they have turned to fashion to boost their mood. As inflation rates fall and consumer confidence increases, there are opportunities for fashion to trade on mood-boosting demand, drawing lessons from..."
Spending on footwear has defied the cost-of-living crisis, boosted by strong demand for trainers/sneakers and school shoes that shows no sign of abating.
Michael Oliver, Senior Retail Analyst
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High rates of obesity among men mean improving menswear sizing and fit is key to driving sales, with help from new online size recommendation tools.
Tamara Sender Ceron, Associate Director, Fashion Retail
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Summer 2023 benefitted from significant pent-up demand, as consumers updated their wardrobes for holidays abroad and staycations, as well as events such as weddings
Tamara Sender Ceron, Associate Director, Fashion Retail
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Footwear is a central part of consumers' wardrobes. They look to brands to help them express their styles and interests, and keep them comfortable across occasions.
Katie Hansen, Senior Analyst, Retail & eCommerce
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The clothing market has benefitted from its potential to lift the mood as consumers buy outfits for socialising and holidays, but savvier shopping dents sales.
Tamara Sender Ceron, Associate Director, Fashion Retail
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The rise of non-specialists in the footwear market in Germany shows how consumers increasingly shop for complete outfits. To encourage engagement, retailers can leverage technology to help buyers find their unique styles.
Lena Rittmann - Analyst
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According to our Germany clothing retail report, 2023 is proving challenging for clothing retailers in Germany, but brands can use generative AI technology and avatars to keep shoppers engaged and help them buy better-fitting clothes.
Armando Falcao, Associate Director - Retail Reports
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“The perception that men don’t like to shop for clothes is misguided. A majority of men think it’s fun to shop for clothes. Men are more likely than women to be purposeful about their shopping conquests and seek out direct means to find what they want in the most efficient..."
“Fast fashion consumption is expected to recover in 2023 as consumers are eager to participate in various outdoor activities, show their personality and taste. Consumers now expect more quality and durable products in a variety of styles from fast fashion. It’s high time for fast fashion brands to rekindle consumer..."
Menswear market Germany sales are benefitting from men feeling financially more confident. Our Men’s apparel Germany market forecast shows that sustainability remains key, however, shoppers are drawn to a better fit and customisation.
Armando Falcao, Associate Director - Retail Reports
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