Ecommerce

eCommerce Market Research

Mintel’s eCommerce market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the eCommerce industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    This Report explores the transformative changes in online customer service, driven primarily by technological advancements and shifting consumer expectations. As of early 2025, ecommerce sales were expected to..."
    Despite economic challenges, Germany's online fashion retail market shows growth potential through tech integration, sustainability, and omnichannel strategies. Adapting to cautious spending is key, with digital innovation driving..."
    Social commerce is growing in the U.S., contributing to the $1.4 trillion ecommerce market. Over half (51%) of consumers have already made a purchase on social media, while..."
    Our grocery retail analysis shows that online sales returned to real terms growth in 2024. The market is moving into a new phase, where the focus will be..."
    Ultimately, all of the key elements of ecommerce – convenience, seamlessness, personalization and emerging tech – shape the ideal online experience. Understanding what matters most to consumers helps..."
    Rising living costs are still a factor for the vast majority of consumers. However, we are seeing differences in the rate of recovery, with higher earners the most..."
    Personal wellness encompasses a variety of categories, blending health, beauty, and hygiene. For 69% of shoppers, these products are part of daily rituals. Frequent replenishment cycles establish routine..."
    This report looks at the following areas: Macroeconomic environment and consumption trends Online retailing market and online shoppers Online shopping channels and frequency Factors important to consumers when..."
    The slowdown in online beauty and personal care purchases is set to reverse. Retailers can engage buyers via omnichannel offerings, target men with tech, and use personal data..."
    The marketplace sector is well engaged with area of retail, 81% of online shoppers have purchased from a marketplace, and 48% have sold something, with fashion being both..."

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    Inclusivity is becoming an expectation, as 34% of online BPC shoppers have used accessibility tools on retailer/brand websites. Offering considered online tools and..."
    Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."
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