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Ecommerce

eCommerce Market Research

Mintel’s eCommerce market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the eCommerce industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Online Grocery Retailing Market Report 2026

    Market Intelligence ReportseCommerceUS
    Prolonged cost-of-living pressure continues to shape the US grocery sector. This persistent economic strain has turned budget-conscious habits into a default way of shopping rather than a temporary..."

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    US Gen Z and Millennials’ Online Shopping Behaviors: 2026

    Market Intelligence ReportseCommerceUS
    Gen Z and Millennials are not just the most digitally connected generations – they are redefining the future of commerce. A striking 74% of Gen Z and 66%..."

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    UK Online Retailing: The Purchase Journey 2026

    Market Intelligence ReportseCommerceUK
    Online retail growth has regained momentum, with real-terms sales rising by 2.7% in 2025, to 27% of retail sales. The market splits fairly evenly between pure-players and store-based..."

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    Germany Online Purchase Journey in BPC: 2026

    Market Intelligence ReportseCommerceHealth and Beauty RetailGermany
    BPC ecommerce in Germany is widespread but not dominant, with nearly all consumers still purchasing in-store alongside digital channels. It extends rather than replaces the shopping journey, particularly..."

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    US Role of Tech in Online Shopping: 2026

    Market Intelligence ReportseCommerceUS
    For many consumers (63%), online shopping is a pleasure, not a chore. Full automation, therefore, isn't the right goal. Instead of removing shoppers from the process, technology should..."

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    UK Online Grocery Retailing Market Report 2026

    Market Intelligence ReportseCommerceUK
    The UK online grocery market has moved beyond its pandemic surge into a stable phase of everyday use. Valued at £27.1bn in 2025 (12% of total grocery sales),..."

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    US State of Retail and eCommerce: 2026

    Market Intelligence ReportsUS
    Valued at $7.8 trillion in 2026, the US retail market continues to demonstrate resilience despite economic challenges like inflation and tariffs that curb discretionary spending. The market is..."

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    US Shopping Online-only Brands Consumer Report 2026

    Market Intelligence ReportseCommerceUS
    Direct-to-consumer brands, also referenced as online-only brands, are no longer a niche option for consumers as they've become a mainstream part of the retail landscape. In fact, 63%..."

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    UK Online Retailing: Marketplaces and Peer-to-peer Selling Market Report 2026

    Market Intelligence ReportseCommerceUK
    Online marketplaces and peer-to-peer platforms now account for just under a third of UK online retail spending, reaching £34.1 billion in Gross Merchandise Value (GMV) excluding VAT for..."

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    China Trends in Online Retailing Report 2025

    Market Intelligence ReportseCommerceChina
    Product quality has always been the core concern for online shoppers. Building on this, platforms and merchants need to improve delivery services, strengthen their review systems and offer..."

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    UK Online Beauty and Personal Care Retailing Market Report 2025

    Market Intelligence ReportsHealth and Beauty RetailUK
    The online BPC retail market has seen strong growth in recent years, rising by 7% in 2025. Boots is the market leader, while Amazon is the largest non-specialist...."

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    US Online Resale Platforms Market Report 2025

    Market Intelligence ReportseCommerceUS
    Online resale platforms have transitioned from niche to mainstream, driven by technology and consumer demand for affordable and sustainable options. Major platforms use AI to automate listings, detect..."

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