Ecommerce

eCommerce Market Research

Mintel’s eCommerce market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the eCommerce industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Online Resale Platforms Market Report 2025

    Online resale platforms have transitioned from niche to mainstream, driven by technology and consumer demand for affordable and sustainable options. Major platforms use AI to automate listings, detect..."

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    US Online Grocery Retailing Market Report 2025

    Multi-channel shopping has become the norm for grocery consumers, blending the best of both online and in-store shopping. Online grocery is certainly resonating with shoppers: 56% of consumers..."

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    US Evolutions in Online Customer Service Report 2025

    This Report explores the transformative changes in online customer service, driven primarily by technological advancements and shifting consumer expectations. As of early 2025, ecommerce sales were expected to..."

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    US Social Commerce Market Report 2025

    Social commerce is growing in the U.S., contributing to the $1.4 trillion ecommerce market. Over half (51%) of consumers have already made a purchase on social media, while..."

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    US Key Elements of eCommerce Report 2025

    Ultimately, all of the key elements of ecommerce – convenience, seamlessness, personalization and emerging tech – shape the ideal online experience. Understanding what matters most to consumers helps..."

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    US Shopping for Personal Wellness Online Consumer Report 2024

    Personal wellness encompasses a variety of categories, blending health, beauty, and hygiene. For 69% of shoppers, these products are part of daily rituals. Frequent replenishment cycles establish routine..."

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    US Gen X and Baby Boomers: Online Shopping Behaviors Consumer Report 2024

    Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."

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    US Path to Online Purchase Market Report 2024

    eCommerce will continue to be a driving component of the retail industry. Although the frequency of online shopping has decreased somewhat from 2022, 4 in 10 consumers are..."

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    US Online Product Discovery: Household Cleaning Consumer Report 2024

    The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more..."

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    US Personalization in Online Shopping Market Report 2024

    Consumers feel confident in their ability to identify personalized experiences: 64% believe they can tell when an online shopping journey is personalized to them or not. This shows..."

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    US Online Shopping: Fulfillment and Returns Market Report 2024

    The fulfillment and returns space is undergoing significant transformation as retailers strive for logistical efficiencies to meet and exceed consumer expectations. An example of such, is the increased..."

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    US Online Grocery Retailing Market Report 2024

    Over a third (37%) of consumers plan to increase their online grocery shopping use within the next year. Younger consumers will be the primary drivers of this increase..."

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