Home Retailing Market Research

Mintel’s Home Retail market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the home retailing industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    There are promising opportunities in the UK kitchen industry for brands who can help consumers create a sustainable, signature style kitchen, without overspending. Steven Mayles - Retail Analyst..."
    High inflation led German consumers to prioritise smaller DIY tasks, but pent-up demand enables upselling with tailored guidance, improved AR and VR technology, and solutions to make homes smarter and more efficient. Armando Falcao, Associate Director - Retail Reports..."
    The market for electrical goods is highly discretionary, dependent on economic growthand consumer confidence. Rapid technological breakthroughs with AI have the potential to drive the market forward. However, the category remains skewed towards the young and the wealthy, with 47% of shoppers aged over 65 and 35% of lower-income shoppers not having made a purchase..."
    Garden shoppers continue to seek out convenience when it comes to shopping as many use the online channel through out their purchasing journey, with the availability of online services and click-and-collect to be most important when choosing their respective garden retailer. As more consumers relocate to..."
    Despite the category's discretionary nature, seasonal changes and the emotional benefits outdoor spaces can provide are avenues to drive engagement, and sales. Marisa Ortega, Retail & eCommerce Analyst ..."
    2023 was another challenging year for electricals, but the recent improvement in purchasing activity and consumer confidence provide some optimism for 2024. Sam Nguyen, Retail Analyst ..."
    As bigger-ticket purchases are delayed, homewares has entered the spotlight as an affordable means to refresh the home, going beyond mere functionality. Sam Nguyen, Retail Analyst ..."
    Despite the rebalancing of demand and the cost-of-living crisis, there are still opportunities during this time of uncertainty, driven by the spotlight on health and wellbeing. Sam Nguyen, Retail Analyst ..."
    The cost-of-living crisis will constrain demand for kitchens in the short term, but there is still scope to grow, driven by the newfound appreciation for the home. Sam Nguyen, Retail Analyst ..."
    DIY retailers in Germany can inspire Germans' 'improve not move' mentality with store-branded products, DIY communities, personalised project guidance, and online performance upgrades. Charlotte Sander - Associate Analyst ..."
    “We will see the bathroom market experiencing marginal growth brought on by price increases due to inflation in 2023. The cost of living crisis has many spending on smaller-ticketed projects like decorating and accessorising as they face a fall in disposable income vital for taking on bigger-ticketed projects.” – Bridget McCusker,..."
    “The cost of living crisis has impacted the DIY market as we see consumers taking on smaller home improvement projects with lower spend. We see DIY retailers addressing the uncertainty brought on by rising inflation by enhancing their value propositions for its shoppers. The DIY market is perfectly situated to..."