Online Grocery

Online Grocery Market Research

Mintel’s Online Grocery market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Online Grocery industry.

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    As German consumers’ attention shifts to convenience as their financial pressures ease, there are significant growth opportunities for brands in the online grocery sector. Lena Rittmann - Analyst..."
    In a value conscious market online grocery sales were robust. With convenience rising on the agenda again much opportunity lies within the sector in the short-term. Nick Carroll, Category Director - Retail Insight ..."
    “As expected, sales within the online grocery channel were in consistent decline in 2022 as the market rebalanced post the peak use of the channel in 2020-21, with further declines forecast for 2023 before longer-term growth returns. Pressure on finances has added to this, with some moving away from the..."
    “Shopping online for groceries is well established in France, but the sector is dominated by the ‘Drive’ click&collect model. The huge boost to demand from the pandemic resulted in a diversification of options for shoppers, with enormous expansion in the rapid delivery market. As the market recalibrates, home delivery is..."
    “The online grocery retailing market in Italy has continued to defy expectations, with the proportion of consumers who say they do all or most of their grocery shopping online having grown between the pandemic-boosted year of 2020 and 2023. Additionally, those most frequent online grocery shoppers say they are shopping..."
    “With safety top of mind, the onset of the COVID-19 pandemic drove record numbers of people to shop online for groceries in 2020. Three years later, and with the worst of the crisis over, more than half (55%) of Spanish consumers continue to shop for groceries online, with the service..."
    “Having registered a strong uptick in sales at the height of the COVID-19 pandemic over 2020/21, the European online grocery retailing market entered correction territory in 2022 posting a decline of just under 6%. As the market recalibrates the sector still presents good prospects for retailers as it becomes shaped..."
    With consumers being more price sensitive, online grocery retailers need to convince with a wide product selection, sustainable convenience and affordable quality. Dr. Carolin Siepmann, Research Analyst, Germany ..."
    “While shoppers remain conservative in food and drink spend amid inflationary pricing and economic uncertainty, new product trial is seen. The online grocery space provides fertile ground for product discovery, given its standing as a relatively new frontier itself. A larger share of shoppers agrees they’re more likely to try..."
    Following astonishing growth in 2021, online grocery retailers will need to focus on optimising delivery services and adopting more sustainable practices. Irene Brockie, Research Analyst - Retail ..."
    “Rapid adoption of grocery ecommerce amid the pandemic required retailers to move quickly in an evolving digital landscape. Consumers are continuing to adapt to life amid COVID-19, as convenience and value overtake pandemic concerns as drivers for online shopping. In the years ahead, ecommerce will grow to comprise a higher..."
    “The online grocery market defied expectations in 2021 by putting on further growth following the monumental uptick in demand caused by the pandemic in 2020. Rebalancing between stores and online will come in 2022, but it is clear the legacy boost to the online channel will be larger than first..."