Private Label

Private Label Market Research

Mintel’s Private Label market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next for Private Label.

Our reports can help you:

Understand your market
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    Private label food and drink continues to grow and gain share against a backdrop of financial strain and economic uncertainty. But while shoppers count on private label for..."
    Following years of high food and drink inflation, German grocery shoppers remain highly price sensitive. 87% of grocery shoppers compare prices between own-label..."

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    Capture consumers and build an emotional bond A challenging economic environment has created an engaged private label consumer, with 60% of private label BPC buyers wanting to see more..."
    Shopping private label brands is something that most adults currently do or would feel comfortable doing. Private label products are widely perceived for being good value for the..."
    To engage the private label beauty consumer in Germany brands can capitalise on consumers’ trust and their appetite for experimentation. Highlighting performance and revamping physical stores will also..."
    72% of Germans use convenience food & drink products, rising to 90% of 16-34s. Usage declines with age, however, which must be addressed in light of Germany's ageing..."
    Elevated food prices have spurred private label gains, but sustaining growth will take more than just competitive prices. John Owen, Associate Director - Food and Retail ..."
    Rising food costs have elevated store brands' profile, but their value extends well beyond price. Addressing different aspects of value is critical to success. Joel Gregoire, Associate Director..."
    Now is an opportune time for own-label brands to establish value beyond price (eg through premiumisation, scents) to create long-term consumer loyalty. Yasemin Holtemayer, Household Care Research Analyst,..."
    It is time for private label to think beyond just price and innovate with products, channels, and processes to build long-term consumer loyalty. Arpita Sharma, Global Household Analyst ..."
    The squeeze on consumers' budgets is increasing the attractiveness of own labels. Developing their premium offering is one way for retailers to win against brands. Katrin Förster, Food..."
    “Inflation has given private label food and drink a big short-term boost as shoppers have looked for ways to stretch their grocery budgets. To maintain growth in the..."
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