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Private Label

Private Label Market Research

Mintel’s Private Label market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next for Private Label.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Private Label Food and Drink Market Report 2026

    Market Intelligence ReportPrivate LabelFood and Drink RetailUS
    Private label food and drink sales and share notched their fourth consecutive gain in 2025 and are poised to make further gains over the next five years. While..."

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    China Private Label in Retail Market Report 2025

    Market Intelligence ReportPrivate LabelChina
    Retailers have the opportunity to expand their private-label products into more categories, delivering superior quality, convenient pre- and after-sales services and personalised experiences throughout the consumer shopping journey. Laurel..."

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    Japan Private Label Trends Report 2025

    Market Intelligence ReportPrivate LabelJapan
    Private label food has a growing presence in the US, Europe and China, and is steadily increasing its market share in Japan too. Private labels have evolved from..."

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    US Private Label Food and Drink Market Report 2025

    Market Intelligence ReportPrivate LabelDrinksFoodUS
    Private label food and drink continues to grow and gain share against a backdrop of financial strain and economic uncertainty. But while shoppers count on private label for..."

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    Germany Attitudes towards Private Label Food and Drink Consumer Report 2025

    Market Intelligence ReportConsumer AttitudesFood and Drink RetailPrivate LabelGermany
    Following years of high food and drink inflation, German grocery shoppers remain highly price sensitive. 87% of grocery shoppers compare prices between own-label..."

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    UK Private Label BPC Consumer: 2025

    Market Intelligence ReportBeauty and Personal CareConsumer InsightsPrivate LabelUK
    Capture consumers and build an emotional bond A challenging economic environment has created an engaged private label consumer, with 60% of private label BPC buyers wanting to see more..."

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    US Shopping Private Label Brands Consumer Report 2024

    Market Intelligence ReportPrivate LabelUS
    Shopping private label brands is something that most adults currently do or would feel comfortable doing. Private label products are widely perceived for being good value for the..."

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    Germany Private Label Beauty Consumer: 2024

    Market Intelligence ReportBeauty and Personal CareConsumer InsightsPrivate LabelGermany
    To engage the private label beauty consumer in Germany brands can capitalise on consumers’ trust and their appetite for experimentation. Highlighting performance and revamping physical stores will also..."

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    Germany Attitudes towards Convenience Food and Drink Consumer Report 2024

    Market Intelligence ReportConsumer AttitudesPrivate LabelGermany
    72% of Germans use convenience food & drink products, rising to 90% of 16-34s. Usage declines with age, however, which must be addressed in light of Germany's ageing..."

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    US Private Label Food and Drink Market Report 2024

    Market Intelligence ReportDrinksFoodPrivate LabelUS
    Elevated food prices have spurred private label gains, but sustaining growth will take more than just competitive prices. John Owen, Associate Director - Food and Retail ..."

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    Canada Private Label Food and Drink Market Report 2024

    Market Intelligence ReportPrivate LabelCanada
    Rising food costs have elevated store brands' profile, but their value extends well beyond price. Addressing different aspects of value is critical to success. Joel Gregoire, Associate Director..."

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    Germany Private Label Household Care Consumer: 2024

    Market Intelligence ReportPrivate LabelHouseholdGermany
    Now is an opportune time for own-label brands to establish value beyond price (eg through premiumisation, scents) to create long-term consumer loyalty. Yasemin Holtemayer, Household Care Research Analyst,..."

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