Technology

Technology Market Research

Mintel’s Technology market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Technology industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Gen Z's willingness to invest in flagship smartphones has increased, with 28% ready to pay €850 or more, up from "

    $ 4,995 (Excl.Tax)

    Brands and retailers are increasingly leveraging technology to improve consumer experiences, increase operational efficiency, and boost profitability. While technology is the backbone of retail, consumers are not always..."
    The US home internet market is largely shaped by cable and fiber optic connections, which remain popular for their reliability and accessibility. However, rural consumers often face significant..."

    $ 2,995 (Excl.Tax)

    31% of smartphone owners view Apple as "overrated", while just 7% say the same of Samsung. Ownership of Apple's smartphones has also decreased by 6pp since 2023. Despite..."
    This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade..."
    54% of parents prefer family activities that involve screens over non-screen ones, peaking at 60% among full-time working parents. Tech and media play an important role in family..."
    The US mobile network landscape is entering a critical phase, with 5G nearly established as a commodity and industry consolidation leading to increasingly uniform plan offerings. Combined with..."
    73% of Gen Z have made 'meaningful connections' with people online, that they have never met in person. Coupled with consumer comfort in "
    Price is not the be-all and end-all for all consumers when buying major domestic appliances. For 25-34s, the most active buyers in this category, brand reputation and ease..."

    $ 4,995 (Excl.Tax)

    Smartphones have become a vital part of daily life for Americans, serving as tools for communication, work, and entertainment. With 87% of consumers always keeping their devices nearby,..."
    37% of US adults who play video games owned a Nintendo Switch, making it the most popular handheld device on the market currently. Interest in handheld gaming remains..."

    $ 2,995 (Excl.Tax)

    This report looks at the following areas: Children and smartphones ownership, including concerns about smartphone use at schools Recent and planned purchases of technology devices Smartphone ownership, operating..."
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