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E-Commerce Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s e-commerce market research reports provide a comprehensive and extensive overview of the marketplace including information on the e-commerce market size and e-commerce market share.


Mintel’s e-commerce industry reports can help you gain further insight into the e-commerce market trends and gain valuable e-commerce consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute e-commerce industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. How Online Shopping for Apparel is Evolving for Consumers - US - December 2018

    "Although the way consumers shop for clothes has evolved drastically throughout the years, with digital becoming an integral part of the process, the reasons for shopping and the desired experience remains the same. Consumers will always have a need for clothing and they still want to be excited ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    US
  2. Payment Methods - Ireland - December 2018

    "Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other traditional methods of ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    December 2018
    Ireland
  3. How Online Shopping for Home Decor is Evolving for Consumers - US - November 2018

    "A lot has happened in the last few years of online shopping, with the home furnishings category evolving along the way. Pioneers of the online décor market have continued to make advancements through tools and features, making the online shopping experience easier and more realistic, such as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  4. How Social Media and Product Reviews Impact Online Shopping - US - November 2018

    "Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and determine whether ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    US
  5. Delivery and Returns: Understanding Consumer Needs - US - August 2018

    "Expectations around delivery and returns of online orders are changing. Retailers and shippers are investing resources into perfecting the last mile of the online shopping experience by expanding delivery options, decreasing delivery times, and removing some of the pain points from the returns ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  6. Digital Advertising - US - August 2018

    "Sales of desktop and mobile banner and video ads have grown dramatically over the years, rising from $10.7 billion in 2013 to $39.3 billion in 2017. However, 2018 is the last year in which sales growth is expected to remain around or exceed 20%. This is likely because access to WiFi and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  7. Online Retailing - Germany - July 2018

    “German e-commerce has continued to experience strong growth but it is dominated by the pureplayers and is skewed heavily towards particularly product categories. While the clothing and electrical sectors are now well-established online, other categories, including food, remain remarkably ...

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    US $1,272.90 (Excl.Tax)
    Consumer Report
    July 2018
    Germany
  8. Online Product Discovery - US - April 2018

    Online sales growth is continuing to outpace overall retail sales growth in the US, as consumers spend more time online and subsequently become more accustomed to shopping online. This report will focus on how consumers are finding products, including a closer look at food and drink products and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    US
  9. Online and Mobile Retailing - Ireland - March 2018

    “While the majority of Irish consumers find it easier to shop online via a standard website compared to a dedicated app, difficulties encountered during the checkout phase often lead consumers to abandon an online purchase. This indicates that there remains scope for retailers to further improve ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    March 2018
    Ireland
  10. Children's Online Spending Habits - UK - January 2018

    “Children are particularly responsive to products seen online, so brands must keep a strong social media presence and work with social influencers to promote their product. However, brands must also ensure they are responsibly targeting these consumers to ensure the gatekeepers to a child’s money –

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    January 2018
    UK
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