Ecommerce

eCommerce Market Research

Mintel’s eCommerce market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the eCommerce industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    European online retail sales entered a correction period in 2022 but the channel's reputation for good value still resonates with consumers and is driving demand. Utku Tansel, Retail Analyst ..."
    Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era. Toby Xu, Research Analyst, Technology and Media, China ..."

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    Despite easing inflation, there's room to sustain online BPC spend via exclusive benefits, whilst AI innovation, inspired by adjacent categories, is an opportunity. Maddie Malone, Beauty and Personal Care Analyst ..."
    Luxury retail is evolving in the omnichannel era, where digital expansion is paramount to delivering quality experiences to a new generation of luxury shoppers. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    The online channel has a strong value perception which drives demand, but online retailers Germany need to step up their sustainability efforts to cater to eco-conscious consumers. Dr. Carolin Siepmann, Research Analyst, Germany..."
    The way consumers search for products and look for information is changing with AI delivering more personalised search experiences. Lena Rittmann, Analyst ..."
    A faster pace of life in 2023 has driven an uptick in collection, underlined by consumers looking to the online channel for value and consumers becoming more savvy in terms of cost-saving on delivery fees for online orders. Bridget McCusker, Research Analyst ..."
    Pressure on finances has led to an uptick in use, both on the buying and selling side of the sector. This needs to be used to build the foundation of long-term growth. Nick Carroll, Category Director - Retail Insight ..."
    In this era of continued uncertainty, online shopping is not only a means to obtain desired goods, but also a way to experience immediate gratification and add more enjoyment to life.Binyan Yao, Research Analyst, Retail, China ..."
    The BPC category evokes a strong sense of enjoyment among users, creating a highly receptive platform for new product discovery, especially in digital spaces. Carson Kitzmiller, Senior Analyst, Beauty & Personal Care ..."
    Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online. Marisa Ortega, Retail & eCommerce Analyst ..."
    Gen Z represents an increasingly important target audience across categories; brands will want to understand what they want from an online shopping experience. Marisa Ortega, Retail & eCommerce Analyst ..."