£ 2,195 (Excl.Tax)
£ 1,975 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
Internet Market Research
Mintel’s Internet market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Internet industry.
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Related to: 'Internet'
The way consumers search for products and look for information is changing with AI delivering more personalised search experiences.
Lena Rittmann, Analyst
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“Comparison websites are a popular and convenient resource for people looking to find the best deal on a range of everyday financial products. However, the leading brands must continually respond to changing customer needs and emerging forms of competition. In the years ahead, we are likely to see a further..."
“Internet is an essential service that’s integral to the lives of nearly all Canadians. COVID-19 had highlighted the importance of affordable access to unlimited home internet, a service that most consumers report is crucial to maintaining their lifestyle. In recent years, the government has made great strides towards its goal..."
“Speed and reliability are the key factors consumers look for in home internet service. Price is important and more engaged consumers will work the system to create value themselves. Meanwhile, as traditional mobile wireless makes a stronger push into the market, and as home internet providers increasingly offer mobile phone..."
“Home internet is now a necessity for Canadian households. Its importance has created a very stable industry, and most customers are happy with their service. However, that stability comes with low consumer engagement and a static market. Stakeholders will need to focus on targeted opportunities for growth, like rural Canada..."
“Regulatory changes will shift market dynamics in the long term. For now, rising inflation and increasing prices are major concerns for consumers who are feeling the squeeze from the higher cost of living. Amid this challenging economic climate, PCWs will have a significant role to play in helping cost-conscious consumers..."
“COVID-19 has prompted some consumers to upgrade their broadband to faster speeds to cope with the increased demands of working, schooling and spending more leisure time at home. However, there is significant headroom for growth of full fibre and gigabit take up. Providers need to promote the potential benefits to..."
“Looming regulation will fundamentally change pricing practices in core car and home insurance sectors, lowering incentives to switch in the medium to long term. Although the role of PCWs in the research process is ingrained, consumers could limit the time spent and number of sites visited, which means becoming the..."
Global annual review: what's now and what's next for the color cosmetics market.Lauren Goodsitt, Senior Global Beauty & Personal Care Analyst
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“Home internet is among the most important services for US consumers, and access to high-speed reliable home internet has been put front and center due to the COVID-19 pandemic in 2020. Internet access is considered such a necessity there are calls to classify broadband access as a utility. Demand for..."
“COVID-19 has accentuated the shift towards shopping for fashion online and heightened online demand will be a legacy trend of the pandemic. It will also have served as a catalyst to drive fashion retailers to invest in finding digital solutions to the ongoing issue of fit when buying clothes and..."
In light of COVID-19, influencer marketing must strike the right tone to be appropriate. Brands should pick a few influencers that truly align with their vision.Mainga Hachibiti, Research Analyst - Consumer Lifestyles
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