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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 303
  1. Televisions: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “The strong bond Americans have to television has strengthened the TV market despite the pandemic and should support it even through the recession. TV brands should be taking steps to ensure their products reflect consumer attitudes that the television set isn’t just an ...

    US $4,395.00 (Excl.Tax)
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  2. Digital Advertising: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “There is an industry adage that says, “In good times you want to advertise, in bad times you must advertise.” Following the downturn in economic activity due to COVID-19, an effective digital advertising presence will be necessary for businesses both big and small to drive ...

    US $4,395.00 (Excl.Tax)
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  3. eSports: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the ...

    US $4,395.00 (Excl.Tax)
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  4. Evolving eCommerce: Household Care: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “For years, ecommerce has been the retail sector’s growth engine. Online retailers have significantly outpaced their brick and mortar peers, and the COVID-19 pandemic has further accelerated that growth disparity. When we consider this in tandem with recent and forthcoming ...

    US $4,395.00 (Excl.Tax)
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  5. Television Advertising: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Television advertising has struggled as COVID-19 takes a significant toll on a sector that is already struggling from consumer and advertiser defections to digital. However, it does offer a strong consumer experience that few other platforms can match, and even in the near ...

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  6. Trendsetters and Early Adopters: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Trendsetters do not just pave the way for cutting-edge tech brands. This group of engaged consumers can bolster the perceptions of value brands, bring authenticity to luxury brands and help connect fitness fanatics with products outside of the gym environment. Brands can ...

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  7. Consumers and the Economic Outlook: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The unpredictable pace of the spread of COVID-19 is worrying, but consumers have remained optimistic about their finances throughout this pandemic and the subsequent recession. Time will tell how deeply consumer finances will be affected, but right now, consumers are most ...

    US $2,499.99 (Excl.Tax)
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  8. eCommerce Behaviors: Understanding the Consumer Journey: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The online consumer journey is not always a linear path, as consumers are often on a fluid journey between discovery, research, purchasing and re-buying. Consumers want to be able to seamlessly transition between shopping across online and offline channels, based on their ...

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  9. Natural and Organic Food Shopper: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The natural and organic food and beverage market is supported to some degree by over half of US adult consumers, and this is likely to remain steady in the years ahead. The health associations of natural and organic foods will make them more important than ever during a global ...

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  10. Digital Video: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “More consumers now stream digital video content than watch cable or satellite TV. Paid TV packages are struggling to compete with the convenience and cost of on-demand internet based streaming services. To do so, cable and satellite providers are pivoting from paid TV to ...

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No. of reports 1 of 303