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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 34
  1. Digital trends - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Observed in Q1 2020, the biggest ownership growth is in gaming console. In specifics, post 1990s and post 1970s are the top two generations driving this increase. Commercial 5G users are not ready. A result from the disruptive COVID-19 outbreak, consumers have been delaying ...

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  2. Pop-up Stores - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “With consumers' high expectations of pop-up stores in mind, pop-up stores will become more pervasive in the retail world by compelling other retail formats to have more pop-up elements. Consumers' pursuit of novelty and connecting with brands emotionally has pushed the retail ...

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  3. Digital Trends - China - April 2019

    • Consumer Report
    • April 2019
    • China

    “Consumers might have a desire to switch off, but their ownership and usage trends of digital products reveal their increasing addiction to the online world. They are passionately pursuing the upgraded and new functions and are enthusiastic to be the decision-makers of ...

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  4. Health Tech - China - January 2019

    • Consumer Report
    • January 2019
    • China

    “Chronic disease is a key focus in the health tech market. Consumers’ strong desire for disease prevention has stimulated interest in health data and indictors of diseases and changed the ways they manage health conditions. Consumers are also expecting more advanced functions ...

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  5. Digital Trends - China - July 2015

    • Consumer Report
    • July 2015
    • China

    “Chinese consumers spend more money on technology products than people from the UK, Canada, the US or Brazil. In 2014, technology and communication account for 7.3% of total household expenditure in China making it the fifth largest spending sector. The increasing penetration ...

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  6. Mobile Phones - China - January 2015

    • Consumer Report
    • January 2015
    • China

    “Chinese consumers attach importance to mobile phone brands, while consumers’ brand stickiness can be enhanced via high-quality products, outstanding consumer services, brand integrated cross-devices platforms as well as breakthrough features.”

    Ivy Jiang, Research Analyst

    This ...

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  7. The Importance of Brands in Technology - China - October 2014

    • Consumer Report
    • October 2014
    • China

    “Chinese consumers see technology brands they use as a reflection of desired lifestyles. What brands need to do is to understand consumer behaviour, build unique brand value, communicate through storytelling and establish a binding relationship that shares a sense of identity.”

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  8. Desktop and Laptop Computers - China - August 2014

    • Consumer Report
    • August 2014
    • China

    “Over the past few decades, desktop and laptop computers have become essential both for business and personal use. However the rise of mobile devices, in particular tablets and smartphones, has posed a serious threat to these ‘traditional’ forms of personal computers. The ...

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  9. Mobile Phones and Apps - China - February 2014

    • Consumer Report
    • February 2014
    • China

    "China is the number one market in terms of mobile phone volume sales. The market also exhibited very positive growth in 2013. The strong annual increment was fuelled by enthusiastic consumers with a strong demand for mobile phones, and smartphones in particular."

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  10. PCs in Vietnam (2011) – Market Sizes

    • Market Data
    • April 2012
    • Vietnam
    PCs in Vietnam by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers desktop and mobile PCs for use in the home, business and other organisations. It excludes second hand sales . Market size is ...
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No. of reports 1 of 34