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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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4 Item(s)
  1. Grocery Retailing - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The grocery retailing market is ready for premiumization. While fresh produce remains a central focus, grabbing children’s attention could be a point of differentiation among the top players. O2O retailers are here to stay and the direct-to-consumer model’s exciting approach ...

    US $4,460.00 (Excl.Tax)
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  2. Attitudes towards KOLs - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the ...

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  3. Digital Trends - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The tech market has started to pay attention to better communication with consumers and listening to their needs. Using plain language to communicate with consumers is the first step. And adapting to consumers’ more popular daily activities like online gaming, health ...

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  4. Digital Advertising - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing. Meanwhile, advertisers need to ...

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4 Item(s)