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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 11
  1. Marketing to Middle Americans: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Middle Americans are an advantageous consumer target for brands and marketers, having decent discretionary spending power and an optimistic outlook on their future financial situation. Falling in between the economically limited Lower Tier consumer and the more affluent Upper ...

    US $4,395.00 (Excl.Tax)
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  2. Winter Holiday Shopping: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “A recession and the continuing threat of COVID-19 will have a major impact on how people shop for the winter holidays this year. Many consumers will scale back spending to focus only or mostly on the essentials. They will also choose where and how to shop based on how ...

    US $4,395.00 (Excl.Tax)
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  3. The Impact of COVID-19 on Retail and Ecommerce - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “While COVID-19 has wreaked havoc on the retail industry and economy at large, retailers can still look for – and capitalize on – opportunities to connect with their current customers or welcome new ones. There are a number of factors consumers will be looking for from ...

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  4. The Impact of COVID-19 on Food and Drink Retailing - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Few industries have been more closely entwined with the COVID-19 pandemic than food and drink retailing. In mid-March as the crisis quickly escalated, consumers flocked to supermarkets to stock up on groceries and other essentials, stressing the supply chain and emptying ...

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  5. Evolving eCommerce: Grocery Retailing: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “The rush to online shopping amid the pandemic is boosting the already solid growth of grocery ecommerce. While some shoppers who shifted more of their grocery dollars online to minimize exposure to the virus will be eager to get back to the store as a way to regain a sense of ...

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  6. Men's & Women's Footwear: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “All retail sectors will be negatively impacted by the COVID-19 pandemic, and the footwear category is no exception. The positive growth pattern of the last five years will change, and sales are expected to decline as consumers limit non-essential spending. The footwear market ...

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  7. Traditional Toys and Games: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “The toys and games industry saw unexpected growth at the beginning of 2020 due to the COVID-19 pandemic. Consumers of all ages are looking for new and entertaining ways to spend their abundant at-home leisure time, and they are turning to toys and games to fill this need. ...

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  8. Evolving eCommerce: Furniture Retailing: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “The online furniture market will continue to see positive sales, albeit at a slower pace than expected due to COVID-19. Sales of home office furniture will spike as many consumers shift to working from home. As unemployment rises and the housing market slows down, many larger ...

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  9. Home Decor Retailing: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Prior to the pandemic, the home décor category benefitted from small but stable growth which was expected to continue. However, the COVID-19 pandemic and threat of a recession are altering that trajectory. While consumers look to limit their discretionary spending, the ...

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  10. Impacting eCommerce: The Amazon Effect: Incl Impact of COVID-19 - US - April 2020

    • Consumer Report
    • April 2020
    • US

    “Amazon is powerful and influential. But it’s also rather universally respected and trusted, and there can be a big difference between having power and garnering respect. As a leader, Amazon comes under scrutiny often, but overall, consumers are supportive, trusting, and even ...

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No. of reports 1 of 11