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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 64
  1. Media Trends Spring - UK - March 2020

    • Consumer Report
    • March 2020
    • UK

    “The most popular length of video on YouTube among Gen Z is 21 minutes or more, reflecting how the platform has developed and the opportunities it now presents in terms of content and advertising. The popularity of longer videos on social media allows for greater incorporation ...

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  2. Influencers - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Brands increasingly have to look beyond surface level metrics, such as follower numbers, when deciding which social media influencers to partner with. Influencer authenticity, trust and engagement levels play a key role in actually impacting purchasing behaviour, often making ...

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  3. Attitudes towards Video and TV - UK - October 2019

    • Consumer Report
    • October 2019
    • UK

    “While live TV remains important, the decline in live viewing time in recent years shows little sign of change. Younger demographics are prioritising short-form video on social networks and are spending their money on streaming services rather than traditional pay-TV contracts. ...

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  4. Media Trends Autumn - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “The make-up of the video subscription streaming market is to change significantly over the coming years with Disney, Apple, WarnerMedia, NBC and BBC/ITV all poised to introduce new options, while removing their content from the current dominant players. We are, though, likely ...

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  5. Digital Advertising - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “Consumers now have more opportunities to control how their personal data can be used, potentially reducing the effectiveness of standard advertising targeting methods. People express a strong interest, however, in actively providing platforms and advertisers with more ...

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  6. Online Dating - UK - April 2019

    • Consumer Report
    • April 2019
    • UK

    “Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus is returning to helping make meaningful personality-based connections, with the aid of increasingly sophisticated ...

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  7. UK Retail Rankings - April 2019

    • Consumer Report
    • April 2019
    • UK

    There are two major factors facing the retail sector in 2019 – the uncertainty over Brexit and the impact of online. That’s not to say that there aren’t others, from the general economic background and the housing market to business rates and the way retailers are taxed. But as ...

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  8. News Consumption - TV, Print, Online and Social - UK - November 2018

    • Consumer Report
    • November 2018
    • UK

    “Consumers are split in regard to how much they trust social media platforms to make judgements on the trustworthiness of news sources. Until any new regulations are put in place, social networks have to work to reduce the prominence of inaccurate news sources, while reassuring ...

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  9. Media Trends Autumn - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    "Across media markets consumers have become very comfortable with the subscription payment model and they show a willingness to sign up to multiple types of subscriptions, with expense the primary barrier to doing so. The video subscription market in particular is set to ...

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  10. Books and e-books - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “The excitement of the print revival has died down slightly with print growth stalling in 2017 and 2018. The most intriguing sector of the book market currently is audiobooks; with the format likely to receive a boost from the growing popularity of voice-controlled smart speakers”

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No. of reports 1 of 64