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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 77
  1. eSports: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the ...

    US $4,395.00 (Excl.Tax)
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  2. Evolving eCommerce: Household Care: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “For years, ecommerce has been the retail sector’s growth engine. Online retailers have significantly outpaced their brick and mortar peers, and the COVID-19 pandemic has further accelerated that growth disparity. When we consider this in tandem with recent and forthcoming ...

    US $4,395.00 (Excl.Tax)
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  3. Television Advertising: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Television advertising has struggled as COVID-19 takes a significant toll on a sector that is already struggling from consumer and advertiser defections to digital. However, it does offer a strong consumer experience that few other platforms can match, and even in the near ...

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  4. Digital Video: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “More consumers now stream digital video content than watch cable or satellite TV. Paid TV packages are struggling to compete with the convenience and cost of on-demand internet based streaming services. To do so, cable and satellite providers are pivoting from paid TV to ...

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  5. Women and Gaming: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female ...

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  6. Trendsetters and Early Adopters: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Trendsetters do not just pave the way for cutting-edge tech brands. This group of engaged consumers can bolster the perceptions of value brands, bring authenticity to luxury brands and help connect fitness fanatics with products outside of the gym environment. Brands can ...

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  7. The Impact of COVID-19 on Food and Drink Retailing - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Few industries have been more closely entwined with the COVID-19 pandemic than food and drink retailing. In mid-March as the crisis quickly escalated, consumers flocked to supermarkets to stock up on groceries and other essentials, stressing the supply chain and emptying ...

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  8. eCommerce Behaviors: Gen Z vs. Millennials: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Gen Z and Millennials are similar in many ways: they are digital natives who enjoy the online experience; they expect brands to leverage technologies to meet their specific needs; they hold brands accountable for their actions. Online, Gen Z and Millennials prioritize ...

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  9. Winter Holiday Shopping: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “A recession and the continuing threat of COVID-19 will have a major impact on how people shop for the winter holidays this year. Many consumers will scale back spending to focus only or mostly on the essentials. They will also choose where and how to shop based on how ...

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  10. The Impact of COVID-19 on Retail and Ecommerce - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “While COVID-19 has wreaked havoc on the retail industry and economy at large, retailers can still look for – and capitalize on – opportunities to connect with their current customers or welcome new ones. There are a number of factors consumers will be looking for from ...

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No. of reports 1 of 77