Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 90
  1. Mobile Gaming: Incl Impact of COVID-19 - US - October 2020

    • Consumer Report
    • September 2020
    • US

    “Mobile gaming is a great entry point for brands looking to reach the gaming community. The mobile gaming world brings in all types of players, from the casual tourists to highly invested, dedicated players. The audience for mobile gaming will continue to grow as COVID-19 ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Televisions: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “The strong bond Americans have to television has strengthened the TV market despite the pandemic and should support it even through the recession. TV brands should be taking steps to ensure their products reflect consumer attitudes that the television set isn’t just an ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Digital Advertising: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “There is an industry adage that says, “In good times you want to advertise, in bad times you must advertise.” Following the downturn in economic activity due to COVID-19, an effective digital advertising presence will be necessary for businesses both big and small to drive ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. eSports: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Evolving eCommerce: Household Care: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “For years, ecommerce has been the retail sector’s growth engine. Online retailers have significantly outpaced their brick and mortar peers, and the COVID-19 pandemic has further accelerated that growth disparity. When we consider this in tandem with recent and forthcoming ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Television Advertising: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Television advertising has struggled as COVID-19 takes a significant toll on a sector that is already struggling from consumer and advertiser defections to digital. However, it does offer a strong consumer experience that few other platforms can match, and even in the near ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Natural and Organic Food Shopper: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The natural and organic food and beverage market is supported to some degree by over half of US adult consumers, and this is likely to remain steady in the years ahead. The health associations of natural and organic foods will make them more important than ever during a global ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Digital Video: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “More consumers now stream digital video content than watch cable or satellite TV. Paid TV packages are struggling to compete with the convenience and cost of on-demand internet based streaming services. To do so, cable and satellite providers are pivoting from paid TV to ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Evolving eCommerce: Apparel Retailing: Inc Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Online apparel sales have grown as consumers become more comfortable with the process of buying without first seeing in-person. COVID-19 has accelerated this behavior, as many consumers have shifted to shopping online. At the same time, the pandemic has resulted in limited and ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. Women and Gaming: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 90