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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 11
  1. Children's Media - UK - December 2014

    • Consumer Report
    • December 2014
    • UK

    “Given that there is only a seven percentage point drop between the proportion of children who discover new content through ads and who discover new content through their parents purchasing it for them, it may be more effective for content owners to market directly to parents.”

    US $2,490.56 (Excl.Tax)
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  2. Books and e-books - UK - September 2014

    • Consumer Report
    • September 2014
    • UK

    “In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished ...

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  3. Regional Newspapers - UK - August 2014

    • Consumer Report
    • August 2014
    • UK

    “Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.”
    – ...

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  4. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  5. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    • Consumer Report
    • July 2014
    • UK

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the ...

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  6. Black Consumers and Social Media - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still ...

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  7. National Newspapers - UK - May 2014

    • Consumer Report
    • May 2014
    • UK

    “For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific ...

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  8. Social Networking - Ireland - May 2014

    • Consumer Report
    • May 2014
    • Ireland

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance ...

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  9. British Lifestyles 2014: The British Dream - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager ...

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  10. Television and Online Video Ads - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR ...
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No. of reports 1 of 11