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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 22
  1. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  2. Premiumisation In Food and Drink - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy ...

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  3. Internet Influencers - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Influencers can bring authenticity to brand communications. While consumers who follow influencers may know when they are being sold to, they still value the entertaining and honest depictions of real life that are projected online. Influencer marketing will continue to evolve ...

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  4. How Social Media and Product Reviews Impact Online Shopping - US - November 2018

    • Consumer Report
    • November 2018
    • US

    "Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and ...

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  5. E-commerce - Brazil - July 2017

    • Consumer Report
    • July 2017
    • Brazil

    “The online sales channels have been evolving in Brazil. Although it’s not so big compared to countries like the United States, the Brazilian e-commerce market is being transformed and consumers have access to all the devices needed to do their online shopping (laptops, ...

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  6. Digital Trends Winter - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms ...

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  7. Digital Trends Autumn - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products ...

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  8. Consumer Attitudes towards Challenger Brands - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Consumer expectations of financial services providers are growing, giving challengers an opportunity to meet people’s needs where the more traditional providers cannot. However, increasing awareness levels and highlighting their differences will be key to consumer ...

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  9. Digital Trends Summer - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Despite many people viewing email as a somewhat outdated means of communication, it is not only the most common means of online communication but also the most likely to be used multiple times per day. It cannot be disputed, though, that other channels such as instant ...

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  10. Social and Media Networks - UK - May 2016

    • Consumer Report
    • May 2016
    • UK

    “While the reach of branded communication still seems relatively limited, brands should not underestimate the potential of second-degree exposure through shares of content originally posted by brands and online reactions to offline ads, which can significantly broaden the ...

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No. of reports 1 of 22