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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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8 Item(s)
  1. Social Networks - China - September 2018

    • Consumer Report
    • September 2018
    • China

    “Although dominating positions rarely change, the social network market is changing fairly fast regarding functions: newsfeeds and short videos are introduced to better generate ad revenue, while dominator WeChat is building its operating system to keep its users. Also, social ...

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  2. Paying for Digital Content - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “Digital content providers could expect stable and continuous spending from consumers, since they are used to enjoying online media and paying for valuable contents. The knowledge content market still has much growth potential supported by consumers’ positive impressions of it. ...

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  3. Online Media Consumption Habits - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior ...

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  4. Online Media Consumption Habits - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good ...

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  5. Digital Trends - China - July 2015

    • Consumer Report
    • July 2015
    • China

    “Chinese consumers spend more money on technology products than people from the UK, Canada, the US or Brazil. In 2014, technology and communication account for 7.3% of total household expenditure in China making it the fifth largest spending sector. The increasing penetration ...

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  6. Digital Trends - China - June 2014

    • Consumer Report
    • June 2014
    • China

    “PCs and mobile phones are leading consumer technology product segments with high product ownership. PCs and mobile phones are also much more important to young people in their 20s. This uncovers an important implication of shifting lifestyles – young people are moving away ...

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  7. Social and Media Networks - China - May 2014

    • Consumer Report
    • May 2014
    • China

    "In China, internet penetration was 46% at the end of 2013.The population accessing the internet using mobile phones was approximately 500 million, accounting for 81% of total internet users. The sheer size of China's internet and mobile population and growth potential provide ...

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  8. Online Retailing - China - May 2013

    • Consumer Report
    • May 2013
    • China

    “Online retailing has recently become the fastest growing channel within the retail market in China. Because it is growing so fast, with so many new entrants coming into the market all the time, it is still in a highly dynamic stage of development and will continue to see a ...

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8 Item(s)