Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 42
  1. eSports: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Television Advertising: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Television advertising has struggled as COVID-19 takes a significant toll on a sector that is already struggling from consumer and advertiser defections to digital. However, it does offer a strong consumer experience that few other platforms can match, and even in the near ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Trendsetters and Early Adopters: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Trendsetters do not just pave the way for cutting-edge tech brands. This group of engaged consumers can bolster the perceptions of value brands, bring authenticity to luxury brands and help connect fitness fanatics with products outside of the gym environment. Brands can ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Women and Gaming: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Digital Video: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “More consumers now stream digital video content than watch cable or satellite TV. Paid TV packages are struggling to compete with the convenience and cost of on-demand internet based streaming services. To do so, cable and satellite providers are pivoting from paid TV to ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Teen and Tween Gamers: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "With nearly every teen and tween playing video games on some device, gaming is not only an activity for kids; it's culture. COVID-19 kept many kids inside, giving them more time to dive into their digital worlds. As gaming continues to grow and become ingrained in mainstream ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Smartphones: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “After relatively stable sales over the past five years, COVID-19 is disrupting purchase plans by prospective smartphone shoppers, and the market is expected to sharply decline in 2020. However, outside of medium-term delays to purchasing, COVID-19 is unlikely to result in a ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. The Impact of COVID-19 on Technology - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Technology has enabled consumers to bridge the physical distance imposed by COVID-19. It will undoubtedly accelerate the use and reliance on digital services and consumer electronics, and lead to new innovations.”
    – Buddy Lo, Sr. Technology and Consumer Electronics Analyst

    This ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Black Consumers and Media Consumption: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “As the Black population is disproportionately impacted by the coronavirus pandemic, Black consumers turn to culturally relevant, trusted media sources for information as well as those that offer an escape from the chaos.”
    – Toya Mitchell, Senior Multicultural Analyst

    This report ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. Hispanics and Media Consumption: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “Media consumption is one of the top activities Hispanics do in their leisure time. Shelter-at-home and social distancing orders due to COVID-19 have made it an even more integral part of Hispanics’ daily lives. As services aim to promote trial, with hopes of consumers signing ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 42