Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 19
  1. Digital Trends - Fall: Incl Impact of COVID-19 - US - October 2020

    • Consumer Report
    • October 2020
    • US

    “Consumer digital behaviors have rapidly changed in the short period of time since COVID-19 disrupted everyday life. Video conferencing has become widespread and normalized; digital wallet usage has increased, online shopping has increased, and digital streaming consumption ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Impacting eCommerce: Shipping & Delivery: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “Consumers have had to accept delays in shipments due to COVID-19, as retailers both focused on fulfilling orders of essential items, as well as struggled to keep up with the influx in demand. However, consumers will expect delivery services to resume to pre-pandemic timing as ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Mobile Gaming: Incl Impact of COVID-19 - US - October 2020

    • Consumer Report
    • September 2020
    • US

    “Mobile gaming is a great entry point for brands looking to reach the gaming community. The mobile gaming world brings in all types of players, from the casual tourists to highly invested, dedicated players. The audience for mobile gaming will continue to grow as COVID-19 ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Televisions: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “The strong bond Americans have to television has strengthened the TV market despite the pandemic and should support it even through the recession. TV brands should be taking steps to ensure their products reflect consumer attitudes that the television set isn’t just an ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Digital Advertising: Incl Impact of COVID-19 - US - September 2020

    • Consumer Report
    • September 2020
    • US

    “There is an industry adage that says, “In good times you want to advertise, in bad times you must advertise.” Following the downturn in economic activity due to COVID-19, an effective digital advertising presence will be necessary for businesses both big and small to drive ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. eSports: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “eSports still has a long way to go in the US to achieve the popularity it’s reached in other parts of the world. However, the shutdown of traditional sports during the COVID-19 lockdown accelerated the timeframe for esports to become mainstream entertainment. Balancing the ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Television Advertising: Incl Impact of COVID-19 - US - August 2020

    • Consumer Report
    • August 2020
    • US

    “Television advertising has struggled as COVID-19 takes a significant toll on a sector that is already struggling from consumer and advertiser defections to digital. However, it does offer a strong consumer experience that few other platforms can match, and even in the near ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Trendsetters and Early Adopters: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Trendsetters do not just pave the way for cutting-edge tech brands. This group of engaged consumers can bolster the perceptions of value brands, bring authenticity to luxury brands and help connect fitness fanatics with products outside of the gym environment. Brands can ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Women and Gaming: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. Consumers and the Economic Outlook: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The unpredictable pace of the spread of COVID-19 is worrying, but consumers have remained optimistic about their finances throughout this pandemic and the subsequent recession. Time will tell how deeply consumer finances will be affected, but right now, consumers are most ...

    US $2,500.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 19