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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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4 Item(s)
  1. The Importance of Brands in Technology - China - June 2016

    • Consumer Report
    • June 2016
    • China

    ‘Chinese consumers are willing to pay premium prices for the technology brands they like. Constantly communicating innovation, setting up brick-and-mortar stores, engaging fans and users with marketing events as well as being socially responsible can help brands to foster ...

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  2. Mobile Phones - China - January 2016

    • Consumer Report
    • January 2016
    • China

    “To stand out and attract purchases in China’s saturated mobile phone market, brands need to dedicate themselves to satisfying consumers’ unmet needs, building premium brand perceptions and differentiating brand identities.”

    – Terra Xu, Senior Research Analyst

    This report looks ...

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  3. Convenience Stores - China - April 2015

    • Consumer Report
    • April 2015
    • China

    “While shopping from convenience stores is almost universal among urban consumers, there is an increasing need for chains to adapt their products, services and stores to suit the individual needs of different customers and communities. As competition heats up in developed ...

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  4. Online Retailing - China - May 2013

    • Consumer Report
    • May 2013
    • China

    “Online retailing has recently become the fastest growing channel within the retail market in China. Because it is growing so fast, with so many new entrants coming into the market all the time, it is still in a highly dynamic stage of development and will continue to see a ...

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4 Item(s)