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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 39
  1. Paying for Digital Content - China - August 2018

    • Consumer Report
    • August 2018
    • China

    “Digital content providers could expect stable and continuous spending from consumers, since they are used to enjoying online media and paying for valuable contents. The knowledge content market still has much growth potential supported by consumers’ positive impressions of it. ...

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  2. Online Gaming - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Consumers prefer playing online games with their real-life friends. This reveals an opportunity and also highlights the importance of connecting consumers’ real-world social life with games, which will make consumers ambassadors of games, attracting new users and retaining ...

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  3. Digital Trends - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “Consumers are more selective and have higher requirements on compelling features of digital products, but this does not stop them from trying new, innovative but less mature technologies, eg smart home appliances. Multiple functions and portability are two main purchase ...

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  4. Social Networks - China - May 2017

    • Consumer Report
    • May 2017
    • China

    “That consumers are showing a trend to ‘switch off’ does not mean that marketing on social networks is no longer important. Instead of keeping consumers online, marketing should offer people alternative ways to connect with the real world.”
    – Terra Xu, Senior Research Analyst

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  5. Mobile Phones - China - February 2017

    • Consumer Report
    • February 2017
    • China

    “In the saturating mobile phone market, replacement purchase is the key driver as consumers show the potential to trade up. This is especially the case for lower tier cities and rural areas. Brands should focus on offering outstanding premium phones and also pay attention to ...

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  6. Wearable Technology - China - December 2016

    • Consumer Report
    • December 2016
    • China

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing ...

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  7. Living Online - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online ...

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  8. Mobile Device Apps - China - October 2016

    • Consumer Report
    • October 2016
    • China

    “Apps should be adapted to more devices besides smartphones and tablets. For in-app advertisements, native advertising that fits both the device and consumers’ habits when using apps can enhance efficiency. Consumers do look for various functions on apps, and integrating mobile ...

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  9. Online Media Consumption Habits - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior ...

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  10. Holiday Booking Process - China - June 2016

    • Consumer Report
    • June 2016
    • China

    “Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is ...

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No. of reports 11 of 39