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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 21 of 39
  1. The Importance of Brands in Technology - China - June 2016

    • Consumer Report
    • June 2016
    • China

    ‘Chinese consumers are willing to pay premium prices for the technology brands they like. Constantly communicating innovation, setting up brick-and-mortar stores, engaging fans and users with marketing events as well as being socially responsible can help brands to foster ...

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  2. Social and Media Networks - China - May 2016

    • Consumer Report
    • May 2016
    • China

    “China’s consumers are actively using social and media networks. To accurately reach target consumers, online interest communities can be effective market communication channels. Public accounts of opinion leaders may help brands to boost awareness, and offering promotions via ...

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  3. Digital Trends - China - March 2016

    • Consumer Report
    • March 2016
    • China

    "Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract ...

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  4. Mobile Phones - China - January 2016

    • Consumer Report
    • January 2016
    • China

    “To stand out and attract purchases in China’s saturated mobile phone market, brands need to dedicate themselves to satisfying consumers’ unmet needs, building premium brand perceptions and differentiating brand identities.”

    – Terra Xu, Senior Research Analyst

    This report looks ...

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  5. Mobile and Tablet Apps - China - October 2015

    • Consumer Report
    • October 2015
    • China

    “China’s mobile app market is fast growing and rapidly changing with fierce competition. Chinese consumers are actively downloading and using mobile apps, while relatively few of them have spent money on apps yet. Health and wellbeing apps have seen significant growth from last ...

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  6. Online Media Consumption Habits - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good ...

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  7. Digital Trends - China - July 2015

    • Consumer Report
    • July 2015
    • China

    “Chinese consumers spend more money on technology products than people from the UK, Canada, the US or Brazil. In 2014, technology and communication account for 7.3% of total household expenditure in China making it the fifth largest spending sector. The increasing penetration ...

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  8. Social and Media Networks - China - May 2015

    • Consumer Report
    • May 2015
    • China

    “There are an increasing number of specialised social and media networks, which differentiate themselves from the leading networks by focusing on a specific group or fulfilling specific user needs. Compared to fully-featured social and media networks that serve the mass ...

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  9. Convenience Stores - China - April 2015

    • Consumer Report
    • April 2015
    • China

    “While shopping from convenience stores is almost universal among urban consumers, there is an increasing need for chains to adapt their products, services and stores to suit the individual needs of different customers and communities. As competition heats up in developed ...

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  10. Mobile Phones - China - January 2015

    • Consumer Report
    • January 2015
    • China

    “Chinese consumers attach importance to mobile phone brands, while consumers’ brand stickiness can be enhanced via high-quality products, outstanding consumer services, brand integrated cross-devices platforms as well as breakthrough features.”

    Ivy Jiang, Research Analyst

    This ...

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No. of reports 21 of 39