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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 13
  1. Wearable Technology - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed ...

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  2. Tablets - US - November 2015

    • Consumer Report
    • November 2015
    • US

    "Tablet penetration has grown to include more than half of all online adults. Competition for first-time buyers and those seeking an upgrade is heating up, via movement both towards the high-end of the market and the low-end. Both launches come ahead of the winter holiday ...

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  3. Mobile Phones - Canada - October 2015

    • Consumer Report
    • October 2015
    • Canada

    “The challenge for mobile phone brands in today’s landscape is multi-faceted, with maintaining loyalty key among leading manufacturers in the marketplace, as well as offering entry-level smartphones to under-indexing demographics, such as those over 65.”
    – Andrew Zmijak, ...

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  4. Digital Trends - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "With the rapid adoption of smartphones and upgrades to the larger screen sizes of phablets, a host of activity formerly conducted on PCs is now being accomplished on phones instead. In many cases, the loss in penetration in activities on a PC is identical to the gains seen on ...

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  5. Gaming Consoles - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "Content has always been important for video game consoles, as exclusive titles have long defined the legacies of brands like Nintendo. As consoles become increasingly more connected, multifunctional devices, the hardware is increasingly defined by the software and services it ...

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  6. Digital Trends - Black Consumers - US - July 2015

    • Consumer Report
    • July 2015
    • US

    Despite having lower household incomes on average, Black consumers’ strong desire to keep up with the latest in technology suggest they are willing to sacrifice in other areas so that they can have the same products that higher income earners have. This consumer group loves ...

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  7. Digital Trends - Asians - US - July 2015

    • Consumer Report
    • July 2015
    • US

    "Despite their relatively small share of the US population, Asians play an important and growing role in the markets for consumer electronics (CE) products and digital services. Young, affluent, and educated, Asians are leaders in adoption of new technologies, participation in ...

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  8. Digital Trends - Hispanics - US - July 2015

    • Consumer Report
    • July 2015
    • US

    "Hispanics embrace the internet as it allows them to consume the content they want when they want, and stay connected with friends and family. As a result, they are equipping their households with consumer electronics staples such as laptops, tablets, and smartphones."

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  9. Attitudes toward Gaming - US - June 2015

    • Consumer Report
    • June 2015
    • US

    The major challenge for many gaming brands moving forward will be in meeting the diverse needs of their target audiences and maintaining engagement among new and even more diverse generations of gamers.

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  10. Mobile Phone and Tablet Accessories - US - April 2015

    • Consumer Report
    • April 2015
    • US

    "Looking forward, sales will be driven not only by a desire for necessities such as cases and chargers, but also by products that increase functionality, such as portable external battery packs and keyboards."

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No. of reports 1 of 13