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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 11 of 28
  1. Movie Sales and Rentals - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "The Big Three subscription services have become staples of American life and are now also major forces in original content, with substantial ad budgets. Based on the success of these services, myriad new streaming services are sprouting up, including HBO Now, and Showtime ...

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  2. Mobile Advertising and Shopping - US - July 2015

    • Consumer Report
    • July 2015
    • US

    With rapid adoption of smartphones and tablets, mobile ad sales and mobile shopping are both seeing dramatic growth: Mobile ad sales grew 76% in 2014 and 41% in 2015. Mobile shopping sales grew 57% in 2014 and 32% in 2015.

    Even so, mobile commerce represents only 22% of total ...

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  3. Digital Trends - Asians - US - July 2015

    • Consumer Report
    • July 2015
    • US

    "Despite their relatively small share of the US population, Asians play an important and growing role in the markets for consumer electronics (CE) products and digital services. Young, affluent, and educated, Asians are leaders in adoption of new technologies, participation in ...

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  4. Digital Trends - Black Consumers - US - July 2015

    • Consumer Report
    • July 2015
    • US

    Despite having lower household incomes on average, Black consumers’ strong desire to keep up with the latest in technology suggest they are willing to sacrifice in other areas so that they can have the same products that higher income earners have. This consumer group loves ...

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  5. Digital Trends - Hispanics - US - July 2015

    • Consumer Report
    • July 2015
    • US

    "Hispanics embrace the internet as it allows them to consume the content they want when they want, and stay connected with friends and family. As a result, they are equipping their households with consumer electronics staples such as laptops, tablets, and smartphones."

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  6. Retailer Loyalty Programs - US - July 2015

    • Consumer Report
    • July 2015
    • US

    "While loyalty memberships for retail are likely to increase, many consumers are beginning to feel fatigue from the sheer number of loyalty accounts they have. For market segments experiencing growth, digital and multichannel engagement has become key to ensuring loyalty ...

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  7. Online Shopping - US - June 2015

    • Consumer Report
    • June 2015
    • US

    With a 16% CAGR (compound annual growth rate) from 2010-14, e-commerce is the engine of growth for retail, driving gains in excess of $500 million for 11 retailers in 2014 alone. At the same time, many e-tailers are having trouble profiting even on these high levels of topline ...

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  8. Attitudes toward Gaming - US - June 2015

    • Consumer Report
    • June 2015
    • US

    The major challenge for many gaming brands moving forward will be in meeting the diverse needs of their target audiences and maintaining engagement among new and even more diverse generations of gamers.

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  9. Internet Ads: Search, Display and Video - US - May 2015

    • Consumer Report
    • May 2015
    • US

    "Search and video have historically driven the market, but consumers are increasingly ambivalent about advertising and protective of their privacy."

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  10. Mobile Phone and Tablet Accessories - US - April 2015

    • Consumer Report
    • April 2015
    • US

    "Looking forward, sales will be driven not only by a desire for necessities such as cases and chargers, but also by products that increase functionality, such as portable external battery packs and keyboards."

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No. of reports 11 of 28