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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 20
  1. Communicating Through Imagery - US - December 2015

    • Consumer Report
    • December 2015
    • US

    More than 80% of Americans are communicating with others through text, email, or social media. As smartphone and tablet ownership increases, people are more likely to send abbreviated messages and lean on images to indicate tone and provide nuance. Although more than half of US ...

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  2. Wearable Technology - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed ...

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  3. Streaming Media: Music - US - October 2015

    • Consumer Report
    • October 2015
    • US

    "Streaming music services have become a principle means of listening to music, now accounting for roughly one in three hours spent with music. The titans of tech, including Apple, Amazon, and Google compete in this space, yet pure-play services such as Pandora and Spotify ...

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  4. Digital Trends - US - September 2015

    • Consumer Report
    • September 2015
    • US

    "With the rapid adoption of smartphones and upgrades to the larger screen sizes of phablets, a host of activity formerly conducted on PCs is now being accomplished on phones instead. In many cases, the loss in penetration in activities on a PC is identical to the gains seen on ...

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  5. Digital Trends Autumn - UK - September 2015

    • Consumer Report
    • September 2015
    • UK

    "The impact of the newfound popularity of ‘phablets’ (5”+ smartphones) cannot be understated. Phablets have not just put a dent into sales in the neighbouring tablet market but also look set to radically change mobile behaviour. There are already signs that the increased uptake ...

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  6. Movie Sales and Rentals - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "The Big Three subscription services have become staples of American life and are now also major forces in original content, with substantial ad budgets. Based on the success of these services, myriad new streaming services are sprouting up, including HBO Now, and Showtime ...

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  7. Online Media Consumption Habits - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “Offering personalised media contents and services will be big topics for online media operators, as consumers expect better customer service to become subscribers. For marketers, the growing popularity of online radio and evolving interactive technologies both exhibit good ...

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  8. Mobile Advertising and Shopping - US - July 2015

    • Consumer Report
    • July 2015
    • US

    With rapid adoption of smartphones and tablets, mobile ad sales and mobile shopping are both seeing dramatic growth: Mobile ad sales grew 76% in 2014 and 41% in 2015. Mobile shopping sales grew 57% in 2014 and 32% in 2015.

    Even so, mobile commerce represents only 22% of total ...

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  9. Digital Trends - China - July 2015

    • Consumer Report
    • July 2015
    • China

    “Chinese consumers spend more money on technology products than people from the UK, Canada, the US or Brazil. In 2014, technology and communication account for 7.3% of total household expenditure in China making it the fifth largest spending sector. The increasing penetration ...

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  10. Digital Trends - Black Consumers - US - July 2015

    • Consumer Report
    • July 2015
    • US

    Despite having lower household incomes on average, Black consumers’ strong desire to keep up with the latest in technology suggest they are willing to sacrifice in other areas so that they can have the same products that higher income earners have. This consumer group loves ...

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No. of reports 1 of 20