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technology / telecoms industry Market Research

Mintel's technology and telecoms market research reports keep you plugged in to one of the world's fastest-growing industries. From smartphones to smart homes, the wearable to the shareable, our research and analysis gives you detailed data on every market segment and unrivalled insights into the consumer technology habits of today and tomorrow. Get ready to power up.

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No. of reports 1 of 26
  1. Apps and Applications - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and ...

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  2. Wearable Technology - US - December 2016

    • Consumer Report
    • December 2016
    • US

    "Sales continue to grow for wearable tech. However, sales for specific brands have already seen some reversals of fortune, including wearable cameras from GoPro and Apple smartwatches. Against this backdrop, Mintel explores the market for fitness-related tech using qualitative ...

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  3. Home Insurance - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “New technology has the potential to substantially boost consumer engagement by providing policyholders with a means to take greater control of their home insurance policies, leaving behind the passive products of the past. With start-ups waiting in the wings, insurers must ...

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  4. Digital Trends Winter - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms ...

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  5. Online Gaming and Betting - UK - November 2016

    • Consumer Report
    • November 2016
    • UK

    “Smartphones and tablets are changing online gaming and betting habits within the home rather than expanding activity outside it as consumers embrace the ‘anytime’ nature of these technologies ahead of their ‘anywhere’ potential.”
    – David Walmsley, Senior Leisure Analyst

    This ...

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  6. Digital Trends Autumn - UK - October 2016

    • Consumer Report
    • October 2016
    • UK

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products ...

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  7. Online and Mobile Shopping - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Online sales doubled from 2011-16, with steady growth of 14-16% annually. Enabling this growth through 2015 were rising numbers of households with access to broadband, as well as rapidly rising ownership of smartphones and tablets. Since the gains from these key drivers has ...

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  8. Regional Newspapers - UK - August 2016

    • Consumer Report
    • August 2016
    • UK

    “Willingness to pay for digital regional newspaper content is growing, particularly among younger people. As ad blockers create a new threat to digital advertising revenue, more regional titles may want to consider the option of implementing a soft paywall on select regional ...

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  9. Online Media Consumption Habits - China - August 2016

    • Consumer Report
    • August 2016
    • China

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior ...

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  10. Telecom - Media Usage - Canada - August 2016

    • Consumer Report
    • August 2016
    • Canada

    "Operators in the telecommunication industry in Canada are facing a changing environment of evolving technology and consumer preferences. While some of these consumer preferences are generational, the way media is being consumed and utilized is transforming as a whole. To ...

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No. of reports 1 of 26